策略導向、組織能力與經營績效關係之研究─以台灣高科技產業為例

AN EXAMINATION OF THE RELATIONSHIPS AMONG STRATEGIC ORIENTATION, ORGANIZATIONAL CAPABILITIES, AND BUSINESS PERFORMANCE—WITH THE HIGH-TECH INDUSTRY IN TAIWAN AS AN EXAMPLE

張玥仙(Yueh-hsien Chang)

指導教授 ： 楊浩二

大同大學/經營設計學院/事業經營學系所/碩士(2004年)

摘要

隨著經濟環境的改變，現今的企業所面臨的競爭皆十分地激烈，故企業為求生存，如何善用本身的組織能力與制定適當的策略是現今許多企業的重要課題。據此，本研究以台灣高科技產業為例，探討企業的策略導向、組織能力與經營績效間相互關係的影響。
本研究以台灣的高科技廠商為研究對象，發出650份問卷，有效回收問卷93份，有效回卷率為14.31%。首先，在探討策略導向、組織能力與經營績效三者之關係是否成立部份，採用SEM模式驗證；其次，進一步針對策略導向及組織能力二構面之各別變數對經營績效進行驗證，使用多元迴歸加以分析。經實證分析後所得之結論如下：
1.企業的策略導向和經營績效有顯著的正向關係。另外，企業的組織能力和經營績效亦呈現顯著之正向關係。
2.企業的策略導向與組織能力呈現顯著的正向關係。
3.在高科技產業中，企業的策略導向傾向採取分析性與未來性時，亦即廠商採取較保守的策略型態，其經營績效愈好。
4.在高科技產業中，企業的組織能力重視或發展協調整合能力、專業能力及資源移轉能力，將會得到較佳的經營績效。
5.在本研究中策略導向與組織能力呈現顯著的正向關係，此結果顯示了高科技廠商能善用本身的組織能力並與公司策略導向相互搭配的結果。一般而言，企業若能依據外在環境的機會，制定適當的策略，將可以使廠商的組織能力發揮最大的效益。
6.企業應有效的槓桿運用組織所擁有的能力並結合策略的執行，進而提高企業的經營績效。
7.本研究結果除了提供企業對於組織能力的發展與策略的選擇，可以努力的方向外，對於政府近年推動高科技產業的發展，政府如何提供一個完善的環境與政策，亦有參考價值。

關鍵字

台灣高科技產業 ； 經營績效 ； 組織能力 ； 策略導向

並列摘要

Due to the changeable economic environment, the business has to face intensive competition in today’s world. How to make good use of the organizational capabilities and constitute proper strategy has become an important work for the business. Therefore, this study attempts to examine the relationships among strategic orientation, organizational capabilities, and business performance─with the high-tech industry in Taiwan as an example.
The subjects for this study were CEOs or top managers in the High-tech industry in Taiwan. We sent out 650 questionnaires in total. A total of 105 responses were received, of which 12 were ineligible and 93 valid with a valid response rate 14.31%. First, we used structural equation modeling (SEM) to investigate the interrelationships among strategic orientation, organizational capabilities and business performance. Secondly, the multiple regression method was employed to analyze the relationships between six strategic orientation factors and business performance as well as the relationships between five organizational capabilities factors and business performance.
After examining the data, the results show as follows:
1.The firm’s strategic orientation and organizational capabilities are found to have positive influence on the business performance.
2.The firm’s organizational capabilities are found to have a positive direct relationship with strategic orientation.
3.In the high-tech industry, firms that emphasize the traits of analysis and futurity in strategic orientation typically reveal superior business performance.
4.Firms that emphasize the traits of coordinated capability, professional capability, and transferable capability in organizational capabilities typically exhibit high levels of business performance.
5.Organizational capabilities have a positive direct relationship with strategic orientation. This result shows that the high-tech firms can make good use of their own organizational capabilities and match with their strategic orientation. In general, based on the opportunity of external environment the firm can formulate the suitable strategy to exert organizational capabilities to gain the biggest benefit.
6.Firms should exert efficient leverage on their organizational capabilities and strategies, and further improve their business performance.
7.The findings of this study not only provide firms with the directions for improvement on organizational capabilities development and strategies choice, but also help the government promote the development of the high-tech industry to provide a perfect environment and policy.

並列關鍵字

Business performance ； Organizational capabilities ； Strategic orientation ； The high-tech industry in Taiwan

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