產品視覺符碼對使用者之操作提示 － 以隨身碟與打火機為例

The Visual Codes of a Product as Operation Cues for Users - with Flash Disks and Lighters as Cases

林茿宇(Chu-Yu Lin)

指導教授 ： 葉雯玓

大同大學/設計學院/工業設計學系所/碩士(2006年)

摘要

摘要

為了讓使用者操作產品時能有效的理解產品功能性，設計可透過產品造形之承擔性，提示使用者產品的用途與操作方法，以使產品更貼近人心。
本研究探討使用者對產品外觀所傳遞之操作訊息的解讀，並比較相似的造型符碼套用在造形類似但產品類別與操作型態不同之產品時，使用者對產品操作提示之造型符碼認知是否產生差異；此外，並進一步分析比較具設計背景與不具設計背景之產品使用族群對產品操作提示之視覺符碼的認知。本研究以隨身碟與打火機為例，進行相關探討。研究共分為二個階段，第一階段分析並擷取現有隨身碟與打火機產品之視覺符碼、訂定操作提示詞彙、並製作實驗用模型視覺符碼模型。第二階段設計問卷以進行視覺符碼之操作提示解讀測試。
研究結果顯示：(一) 在各操作提示之較佳呈現視覺符碼分析方面，二十八種隨身碟視覺符碼針對十三種操作提示之傳達性，僅有6種視覺符碼（按、壓、握、推、拉、拔）能被正確解讀；三十八種打火機視覺符碼針對十四種操作提示之傳達性，僅有5種視覺符碼（按、壓、握、推、轉）能被正確解讀。(二)在各視覺符碼之操作提示認知分析方面，隨身碟僅有6種視覺符碼、打火機僅有10種視覺符碼之操作提示能被正確解讀。(三)設計族群與非設計族群對於相同之符碼有顯著的認知差異。(四)以相似符碼套用於隨身碟與打火機上時，大部份的視覺符碼，亦會在二者間產生顯著的差異。
綜論之，在視覺符碼的認知上，設計師所欲傳達的操作提示概念仍會與使用有所出入；且在不同產品上的相似符碼，亦有不同的認知結果產生。建議設計師在設計造型符碼的同時，應同時考慮產品類型及其對應操作方式之不同，以設計出更貼近使用者認知之視覺符碼。

關鍵字：視覺符碼、提示功能、產品造形承擔特質

關鍵字

視覺符碼 ； 提示功能 ； 產品造形承擔特質

並列摘要

Abstract

In order to effectively familiarize users with the function of the product that they are using, the product can be so designed that through the way it is carried its purpose and operation can be revealed to users. This way the product can be more user-friendly.
This study explores how users interpret the operational message conveyed through the outward appearance of a product and examines whether users will interpret similar configuration codes the same way when they are used in products of similar shapes but of different product categories and different operational types. It further compares how users of design background and those without design background perceive the visual codes that serve as hints of how a product is to be handled. Taking flash disk and lighter for example, this study delves into related issues. The exploration consists of two stages. The first stage analyzes and identifies the visual codes of flash disks and lighters currently available in the market, formulates operational clue vocabulary and produces visual code models for the experiment. The second stage involves questionnaire surveys that examine how the operational hints of visual codes are interpreted.
Research outcomes indicate: (1) In the area of visual codes that better present the operational hints, out of the 28 flash disk visual codes that convey 13 operational hints, only 6 visual codes (touch, press, hold, push, pull, draw) were correctly interpreted; out of the 38 lighter visual codes that convey 14 operational hints, only 5 visual codes (touch, press, hold, push, twist) were correctly interpreted. (2) In the area of understanding of the operational hints of the visual codes, the operational hints of only 6 flash disk visual codes and 10 lighter visual codes were correctly interpreted. (3) There is significant difference between the ways users of design background and those without design background perceive the same visual codes. (4) When the visual codes are applied to both the flash disk and lighter, most of the visual codes will be interpreted differently in a significant way.
In sum, in terms of perception of visual codes, the operational hints that designers attempt to convey are often different from users’ perceptions. When applied to different products, similar codes will generate different perceptions. When designing visual codes, designers are encouraged to take into account product types and their corresponding operational methods in order to create visual codes that are more in line with users’ perceptions.

Keywords: visual codes、prompting function、product form affordance

並列關鍵字

visual codes ； prompting function ； product form a

參考文獻

3. Feibleman, J. (1970) An Introduction to the Philosophy of Charles S. Peirce, Cambridge, MA: MIT Press.

1. Benjafield, J.G.（1996）,Cognition,2nd ed.,Prentice Hall

4. Gibson, J. J. (1986), The Ecological Approach to Visual Perception, Lawrence

中文部份：

1. Burdek, B. E.,著，民85，工業設計：產品造形的歷史、理論及實務，胡佑宗譯，亞太，台北