以價值鏈觀點探討RFID應用提昇資訊產品配銷商作業效率 ─ 以U公司為例

Analysis of the Channel Operation Efficiency Improved by RFID Applications in the View of Value Chain —Taking U Company as an Example

李明學(Ming-Hsueh Li)

指導教授 ： 陳志誠

大同大學/經營設計學院/資訊經營學系所/碩士(2007年)

摘要

台灣資訊產品通路業競爭激烈，由於代理商之間銷售產品無太大的
功能差異化，營業毛利率甚低。藉助資訊科技提高人員效率，有效降低
營運成本，幫助企業面對微利時代的競爭，是本行業企業取得生存與獲
利的空間的策略關鍵。無線射頻識別系統(Radio Frequency
Identification︰RFID )技術，近年來廣泛被應用，就成本而言，RFID系
統屬於高成本之投資，現階段採用的限制仍多，其所帶來的價值，大家
仍然審慎評估中，但深受期待。本研究以企業策略思維角度並探討導入
RFID資訊資本之應用模式，並以個案研究方式，研究RFID導入後，所
帶來個案物流中心營運流程變化，透過關鍵績效指標的衡量，來檢視對
企業組織作業績效之影響。本研究強調「整合」，以價值鏈理論、策略
地圖相關文獻探討，並以個案實際實施RFID應用作業為案例，將「理論」
與「實務」對照，透過本研究，發現導入RFID於導入後，由量化的績效
指標與與價值鏈模型效益評估，RFID系統的確對個案之進貨、出貨與售
後服務的成本與作業時效等經營管理，有顯著的效益提昇。本研究所獲
得之經驗與結論，可提供企業建立RFID供應鏈自動化管理系統與策略思
維之參考。

關鍵字

策略地圖 ； 物流管理 ； 資訊資本 ； 價值鏈 ； RFID

並列摘要

The competition of IT product channels in Taiwan is fierce, because the products
distributed by the agents do not have too great function difference and they all have very
low gross profit margin. Using IT to improve personnel's efficiency, to reduce the
operating cost effectively, and to help enterprises in the face of the competitions
nowadays when all businesses are having meager profit are the key strategies for this
industry to obtain more room for survival and profit. Radio Frequency Identification
（RFID） technology is used extensively in recent years, as regards cost, RFID system
is an expensive investment and there are still many restrictions in its application. People
are still assessing the value it can bring at the present stage scrupulously but with great
hope. We studied the introduction model for RFID application on Information Capital in
terms of enterprise's tactical thinking in this research, and studied the change in operation
process of logistic center made after the introduction of RFID based on a case study.
Through the measurement of key performance indices we inspected its influence on the
operational effectiveness of enterprises. This research emphasizes ' integration ', consulted
relevant document discussion on the Value chain theory and Strategy Maps, and took the
RFID implementation of one representative company as an example for case study. By
contrasting ' theory ' with ' practice ', we find that the RFID apparently improves the
operational effectiveness of purchase, producing cost of the goods and after-sale service
from the quantized performance indices on balanced scorecard and the Value chain model
analysis on performance assessment. Experience and conclusion obtained in this
research can be useful reference for enterprises while planning to set up RFID supply
chain automation system and in general for their strategic thinking.

並列關鍵字

Strategy ； logistics management ； Information Capital ； Value Chain ； RFID

參考文獻

技術研究院—機械工研究所，2003年。

第十三期，資策會電子商務研究所，2004，頁3-7。

Kaplan, R. and Norton, D. P., The balanced scorecard: Translating strategy into action,

Prentice Hall, 2002.

Strategy Maps:Converting intangible assets into tangible outcomes，2003.