產品造形特徵延續性之探討-以iPod MP3為例

A Research on the Extention of Product Form Feature-Take the iPod MP3 as a Case Study

陳淑惠(Shu-Hui Chen)

指導教授 ： 劉又升

大同大學/設計學院/工業設計學系所/碩士(2007年)

摘要

在科技產品日新月異時代，產品生命週期大幅縮短，因此搶先取得市場佔有率便能搶先取得商機。而產品外觀造形往往是消費者接觸產品最直接，也是選擇產品時主要考量、吸引消費者購買的目的之一。在新產品開發初期即考量產品造形特徵延續設計於新產品的造形中，使消費者持續徧好該系列產品，以創造企業利潤。
本研究藉由Apple公司所推出iPod MP3隨身聽為例，做產品造形正面基本輪廓、螢幕、按鍵群三大類別依造形尺寸、比例、造形特徵、特徵排列位置一一探討分析，研究發現造形特徵為其造形延續之因素，再蒐集其他廠牌MP3隨身聽以訪談方式做進一步調查驗證。在前期測試時，先隨意蒐集各式各樣MP3隨身聽，以訪談方式請受測者以自由意志將造形延續性高的歸為一類，測試結果仍以特徵為分類依據，正式測試時以先期測試結果將MP3隨身聽以基本輪廓、按鍵、螢幕、整體造形；基本輪廓及螢幕、按鍵及螢幕、基本輪廓及按鍵；基本輪廓、按鍵及螢幕共8種組合排列再做進一步訪談測試，結果與本研究所得結果相符並歸納出特徵之延續構成造形延續性程度，所得結論如下：（一）、一個產品造形特徵延續：一個造形特徵要具有延續性，此特徵需佔外形基本輪廓正面比例約一半並且具有獨特性；（二）、二個造形特徵延續：1這二個特徵需以相似性或反覆性的延續於新產品中。2若特徵相似，特徵元素個數相同只是排列位置不同，仍構成延續性（三）、三個造形特徵延續：三個特徴 (所有特徵) 佔正個產品特徵的全部，則構成延續性最高。以上之結論可做為企業在發展新產品時設計師設計之參考。

關鍵字

型態 ； 造形特徵延續性 ； 產品造形特徵

並列摘要

In an era when new hightech products are released to the market every day, the product life cycles become much shorter. Therefore, the early birds going off with big chunk of market share seize the business opportunity. The looks of products, however, is often the most direct way to attract the customers, and is the main consideration of their purchase, its main purpose is to attract the consumers to buy the products. In order to make profits for the company, in the beginning phase of new product development, we consider extending the Product Form Feature to the designs so as to make consumers have constant partiality for the series of products.
Using iPod MP3 walkman developed by Apple Corporation as an example, this research explores and analyzes the dimension, proportion, shape and features, and array position of the product form features one by one after sketching an obverse map of its basic contour, display panel, and key pads array of the product form feature; the study found that product form features are the elements reserved in extended product appearances, and then we will further survey and verify our findings by collecting information of MP3 walkman of other brands through consumer interviews. In the preliminary test, various MP3 wlakmen are collected at random and the interviewees are asked to classify those with more extension of features into one category based on their own opinion; again, we group up the above test results by their features. In the formal test, the results of the preliminary test are used to make a further interview test in terms of such 8 kinds of permutations and combinations as basic contour, key pads arrangement, display panel, and overall contour; basic contour and display panel; key pads arrangement and display panel; basic contour and key pads arrangement; and key pads arrangement and display panel; and the results are in accordance with those of the research and we conclude that the extension of features results in extension of appearances. The conclusions are: 1. Extension of features in product appearance: this Product Form Feature must be extendable, and this feature needs to take a half of the obverse basic contour of the shape and appearance and has its uniqueness. 2. Extension of two product form features : (1) These two features need to be extended in the new product with similarity and repetition. (2) If the features are similar, the number of product form feature factors is the same but their arrangements are different, they are still extendable. 3. Extension of three product form features: the three form features (all three features) take all part of the product form features, then they are the most extendable features. The above conclusions can be used as reference when a new product is designed for a company.

並列關鍵字

form ； extension of form features. ； product form features

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