因不受時間、地點限制來聆聽音樂的優勢,使得MP3隨身聽已成為目前人們常用的數位產品之一。就現今 MP3 隨身聽對使用者而言,亦可成為能突顯使用者個人品味的配件,所以外觀上越來越受消費者重視,而表面處理可說是決定產品外觀價值感重要的因素之一。 本研究為探討年輕族群消費者對 MP3 隨身聽表面處理要素於視覺喜好度的認知差異,進而提出能提昇消費者對 MP3 隨身聽喜好度的要素之設計方向。在前置實驗中調查出受測者喜愛的 MP3 品牌並由此選出 I POD 及 SONY MP3 隨身聽作為受測造形樣本,表面處理方面則蒐集調查出目前市面上用於電子產品的表面處理方式,共計 13 個表面處理方式。並將 2 種造形及 13 表面處理方式做交叉組合配置,總計為 26 種組合,以此進行 8 項表面處理感知意象評價尺度及喜好度認知差異共 9 項問題並以問卷方式作調查。 研究結果顯示, MP3 身聽的綜合性評價-喜好度的認知著重於產品亮麗感的高低。由此可以得知年輕消費者針對 MP3 隨身聽此項產品所著重的重點在於亮麗感,其次為高級感及科技感,即MP3隨身聽產品的表面處理越亮麗越能吸引年輕消費者並較能凸顯消費者個人特質,故此為年輕消費者決定是否購買的主要因素之一。
Due to the advantage with no limitation by time and places to enjoying the music, MP3 player has become the essential digital accessory and a personal style icon to the users. Therefore, its appearance grows to be the important factor towards consumer, and finishing of product is one of the key factors to determine the look and the value. In this study, the visual preference of finishes of MP3 player towards the younger, were investigated in order to provide the design direction accordingly. In the initial stage of study, it is found out that the favored MP3 players were IPOD and SONY, and their forms were taken as test samples. From the market, 13 kinds of surface finish for electronic products were adored. The formal experiments were carries out using 2 forms and 13 finishes to form 26 test samples in combination. And proceed with questionnaires on 8 kinds of imagery perception evaluation and one on general preferences, totally 9 questions. Base on research which summarized the comments of MP3 player – preference are emphasized on the magnificence of products. Therefore, they the consumer with younger age tends to aim at product with distinctive appearance, follow by high-class and high-tech images. This means, younger consumers like more with personalized than others and this is the important factor when they buy MP3. Key word:group with younger age、finishing、image、MP3 player、visual preference