以色名系統為基礎之色彩設計研究

A Study of Colour Design Based on Colour Naming System

留玲貞(Ling-Chen Liou)

指導教授 ： 陳建雄 ； 羅致遠 ； 李文淵

大同大學/設計學院/工業設計學系所/碩士(2009年)

摘要

在設計業界，色票(color patch) 被廣泛地運用於色彩計畫當中。相同地，色票也被使用於色彩情感與色彩喜好相關的學術研究中。其主要原因，不外乎是因為色票提供了快速且價格低廉的溝通方式。但對設計者而言，單色色票的情感感受與形、色一體的產品之情感感受是否一致，以及色彩與情感之間的關係，是設計者所關注著的。所以本研究利用色名系統進行色彩情感之研究，希望瞭解不同表現型式之色彩情感差異和各種色名之色彩情感。
首先為了要瞭解不同表現型式之色彩情感的差異，所以本研究以單色磁控健身車為例，用單色色票、2D產品正視圖與3D產品透視圖的三種表現型式，進行色彩喜好與美感的實驗。從實驗結果我們知道不同表現型式對於色彩喜好與美感並沒有影響。
因為先前喜好與美感的情感研究結果與他人的研究結果不同，所以本研究接著使用大量的色名色票進行色彩情感的實驗。由結果發現，色彩特質與情感之間確實有某些關聯性存在。此外本研究也利用色名色票與情感的實驗數據，建構一個色彩情感模型。
為了要知道這個色彩情感模型的表現狀況，所以本研究對此模型做了一個驗證。經過實際產品的測驗後，結果顯示此模型所提供的評估表現很好，是可以讓設計者運用在實際設計案例上。

關鍵字

色彩情感 ； 色名

並列摘要

In design business, color patches are commonly used in color plans. Similarly, they are also adopted in researches about colour affection and color preference. The main reason is that colour patches provide a fast and low-cost way of communication. However, designers are more concerned about the consistent affections between single-colour patch and the final product, and about the relations between colours and affections. As a result, this study investigates colour affections using the system of names of colour. It aims to explore the difference of colour affections for display manners and colour names.
First, to understand the difference of colour affections for display manners, this study takes single-coloured magnetic exercise bike as a sample and experiments on colour preference and aesthetics for three different display manners: colour patches, two-dimensional graphics and three-dimensional graphics. The results show that three display manners remain consistent order in colour preference and aesthetics.
The results are contradictory to other research conclusions. Thus, this study conducts another experiment on colour affection, using a large number of colour patches with colour names. The results show that characteristics of a colour and affections for the colour are certainly related. In addition, this study also builds a colour affection model by using data collected from the experiment.
Finally, this study continues to examine the function of the colour affection model. After test from real product, it shows that this model can provide a good estimation and can be used by designers in real cases.

並列關鍵字

colour emotion ； colour name

參考文獻

Berlin, B. & Kay, P. (1969) Basic Colour Terms: Their Universality and Evolution,Berkeley and Los Angeles, University of California Press.

CIE (1987) CIE Publication No. 17.4. International Lighting Vocabulary. 4th Edition ed.Geneva, International Electrotechnical Commission.

Lin, H., Lou, M. R., Macdonald, L. W. & Tarrant, A. W. S. (2001) A Cross-Cultural Colour-Naming Study. Part I: Using an Unconstrained Method, Color

Lin, H., Lou, M. R., Macdonald, L. W. & Tarrant, A. W. S. (2001) A Cross-Cultural Colour-Naming Study: Part II—Using a Constrained Method, Color Research and Application, 26, 193-208.

Lin, H., Lou, M. R., Macdonald, L. W. & Tarrant, A. W. S. (2001) A Cross-Cultural Colour-Naming Study. Part III -- A Colour-Naming Model. Color Research and Application, 26, 270-277.