療傷系玩具之意象認知研究

A Study on the Image Cognition of Healing Style Toys

許哲嘉(Che-Chia Hsu)

指導教授 ： 羅致遠 ； 曹永慶

大同大學/設計學院/工業設計學系所/碩士(2009年)

摘要

現今生活忙碌造成人際疏離與冷漠，人們感受到愈來愈大的壓力與對現狀的不滿，因此逐漸將情感移轉到療傷系商品，藉其撫慰身心、舒緩負面情緒，療傷消費需求賦予了商品嶄新的意義，也開拓新的消費市場。本研究主要針對療傷系玩具，探討其療傷系玩具與意象之對應關係。首先蒐集現有產品與形容詞對加以分類，以語意差異法與李克特尺度法將其量化，再利用主成分分析取得構面再以階層群集分析將產品分群。
療傷系玩具由四個主成分構成的正向意象分別為：和藹可親的、創新突出的、優游自在的與自然的。
將療傷系玩具與意象對應關係分析後，可以將產品分為七個群組：G1組 : 線條簡化、圓潤的造形與柔和的配色，數種固定的回應方式如叫聲或動作。G2組：簡化後的動物或人的造形，多變的使用方式，以聲音作為互動的媒介，並搭配動作或燈光。G3組：擬真的人或動物造形，和緩的動作。G4組：繁複但還不到擬真的造形，單入單出可預期的反應。G5組：幼兒或新生動植物的造形，動作表現單一且和緩。G6組：以動作為主要考量的簡單造形，重複單一操作方式，多種亂數音效回饋，較重視使用者操作前後的心理變化。G7組 ：方正保守的造形，數種固定且可操作的環境音效營造自然感。

關鍵字

療傷系 ； 意象

並列摘要

Nowadays the tight pace of the life entangles and isolates interpersonal relationships. People feel more pressure and unsatisfied with current situations. Finally, they transfer their emotions and feelings on healing style toys. The aim is to comfort their bodies or mind and release their negative emotions. The demand from those users of healing style toys gives the products new meanings. New consuming markets are developed.
This research mainly targets at healing style toys and focuses on the correlation between healing style toys and images. The collection of existing samples and adjective terminology has been classified and quantified with the methods of Semantic Differential and Likert Scale. Furthermore, the sample groups have been analysed with the methods of Principle Component Analysis and Cluster Analysis.
The positive image of healing toy constructed from four principal components: affable, innovative and outstanding, unrestrained and natural.
The relationship between the product and image of the corresponding analysis can be divided into seven groups of products group:
G1: Simplified lines Rotund shape Sooth color combination ; A variety of ways to respond, like utterance or movement.
G2: After simplified animals or people ; Changeful using way The interaction is by the medium of sound, and it also collocates movement or light.
G3: Immersive human or animals ; Tender movement.
G4: Complicated but not immersive shape ; A password movemet.
G5: Newborn baby or animal's shape ; The movement is single and gradual.
G6: The uncomplicated shape which is considered from movement ; Repeat the single using way a variety of random sound effects to feedback.
G7: Foursquare and conservative shape ; A variety of immobile and operatable environment sound effects.

並列關鍵字

Healing style ； Image

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