自從筆記型電腦漸漸取代桌上型電腦開始,在我們現實生活中便有著密不可分的重要性,而自2008年金融海嘯發生後低價筆記型電腦逐漸崛起,更是引發低價筆記型電腦銷售量有突爆性的增加,也因此筆記型電腦產業便進入春秋戰國時代,然而代工廠商毛利率須降低才可以將整體銷售量提高,所以代工廠商的經營績效高低與規模大小決定訂單的能見度。 本研究主要是以資料包絡分析法中CCR模式、BCC模式及Malmquist生產力指數來探討各筆記型代工廠商經營績效與規模大小評比,並透過客觀的數據分析,找出筆記型代工廠商中最具經營績效效率之廠商,而績效效率較差之廠商,可提供因規模或技術效率衰退之影響所致,進而可以改善其經營績效之效率。 綜觀本研究數據顯示,在CCR與BCC模式中可發現整體技術效率值為1的廠商,共計有四家分別為仁寶、廣達、倫飛與茂訊,顯示較其他五家廠商相對有效率,而整體技術效率值最差的廠商為華宇,顯示較其他八家廠商相對無效率。由於CCR與BCC模式並無法處理跨年度資料分析與比較,故以Malmquist生產力指數來比較跨年度資料分析,因此從Malmquist生產力指數中發現九家廠商中以仁寶Malmquist生產力指數1.134為最高,判斷其最高的原因是因技術效率變動(Tech-ch)成長的因素所致;而華宇以Malmquist生產力指數0.617為最低,判斷影響Malmquist生產力指數偏低的原因是因為規模效率變動(Se-ch)衰退的因素所致。因此九家廠商經由資料包絡分析法得到以仁寶最有效率而華宇最無效率。
After 2008 gable recession what the lower price notebook is becomes target market. For example: ACER net book and ASUS EPC, just pay NTD12000 to 15000 around bundle with cell-phone contract, you can get a small, tiny and multifunction with wireless laptop to school or work, it’s very popular and sell well until Apple I-PAD come on the market. All net book companies try to build brand loyalty at fickle consumer until each competitor lost market shares, then price war is began. First of all is squeezing the OEM (Original Equipment Manufacturer) manufactories margin to reach market goal. On the other hand, NB OEM supplier performance of management and manufactory size of equipment, it is decided to whom win the most order amount form NB OEM market. According to CCR model, BCC model and Malmquist Productivity Index, we compare efficiency for each laptop manufactories in order to figure out the top score and lowest one. Conclude with CCR model and BCC model in Total Economic Efficiency ,there are 4 suppliers get score 1 that include Compal、Quanta、Twinhead and Crete, the worse score is Arima. According to CCR model and BCC model can’t compare with year so that use Malmquist Productivity Index to compare with year by year, Compal get score 1.134 is base on technical efficiency change ; Arima get the worse score 0.617 is according to Scale Efficiency (Se-ch) reduced. Total of 9 OEM suppliers, Compal is the best one and Arima is the worse one.