探討皮影戲影偶造形意象對女性飾品設計之影響

APPLYING THE FORM IMAGERY OF SHADOW PLAY CHARACTERS ON FEMALE ACCESSORY DESIGN

蔡宜喬(Yi-Chiao Tsai)

指導教授 ： 陳立杰

大同大學/設計學院/工業設計學系所/碩士(2011年)

摘要

隨著社會的進步，文化創意商品越來越多，但對於三大偶戲其中之ㄧ的皮影戲來說，在市面上似乎以此民間藝術做設計的產品非常少；加上現今人們普遍的待在網路世界，忽略了許多的傳統文化，使得已經鮮少在大家面前出現的皮影戲漸漸的沒落。而文化是代表人們走過的痕跡，所以為了要讓皮影戲文化與人們的距離拉近，本研究將透過大家比較喜愛的可愛意象做轉化設計，以購買率較高的女性消費者為主，針對女性的吊飾做設計。
本論文所研究的為可活動式的吊飾以及使用黑白色調，就第一階段的統整資料中可知，頭與身體之比例大小上，大家偏向喜歡2:1的比例。因為頭大身小以及與事實相違的呈現方式較為喜歡，甚至希望頭的部份再大一點，更能顯示誇張的感覺，讓人更覺得可愛。而前期實驗中，大家比較喜歡將此吊飾放置於包包或是手機上，不願意放在身上做裝飾，原因為置於身上容易損壞又方便活動；至於男性與女性影偶轉化後的比例大小和造形喜好來看，則偏向喜歡女生影偶頭大身小2：1的比例。
最後實驗探討影偶擺放至背包上的位置，以及影偶吊飾裝上關節後大家喜好程度，並探討活動式的吊飾是否會增加消費者的購買率。而對於女性消費者喜好影偶之可活動的關節數量又為何款，是原本的關節數還是簡化後的關節數，探討本研究設計的影偶何款女性消費者比較喜歡和購買，以期能成為日後設計師做為文化創意商品設計之參考準則。
本實驗結果顯示，對於背包的吊飾來說，大家會以損壞程度以及其外觀來判別購買的價值；就活動式吊飾來看，大家比較喜歡原本關節數的女影偶，更動起來比較多變化，但還是希望可以減少一些關節以及簡化身上的圖樣。另外，大家對於可以更動的吊飾感到新奇以及喜好，雖然喜歡活動式的吊飾，但還會考慮到其材質、方便攜帶與否、抑或是耐用程度，而這些都是消費者購買時會考慮因素。

關鍵字

皮影戲 ； 可愛造形 ； 包包吊飾 ； 女性消費者

並列摘要

With the advance of our society, more and more cultural and creative products are commercially available. However, compared to other types of traditional operas, Chinese Shadow Play seems to have few products in the market. Nowadays, people in young generation spend much time in experiencing media on the World Wide Web. The culture of traditional opera has been ignored. This factor also causes the events of Chinese Shadow Play to decline gradually. In order to promote the culture of Shadow Play and help people appreciate it, the objective of this study was to conduct the research of lovely image conversion on the pendant design of female based on the features of Shadow Play characters.
At the first stage of pendant design, black-and-white design samples were created for the experiments to evaluate the appropriate proportion of characters’ head and body scale proportion and the preferred ways of wearing or carrying them. The results were intended to serves as a useful guideline for designer to design cultural and creative products in the future.
The results of analysis were summarized to provide the following design suggestions. For head and body scale proportion, respondents preferred 2:1. The reason was that people liked the character image of big head and small body, which was contrary to the facts of real images.
Movable pendants on point of view, people prefer the original number of female shadow character’s joints. It made many actions, but they still want to reduce the number of joints and simplified body design. In addition, subjects can change the pendants that felt for novelty and preferences. Although people like movable pendants, but also they will consider their material, easy to carry or not, or durability, and these are the consumers will be considered factors.
People preferred to use pendants as the accessories of a bag or a phone. They do not like to decorate their own bodies with these pendants, because pendants in such form are easy to be broken and hamper body movements.

並列關鍵字

Chinese Shadow Play ； Lovely Style ； Accessory ； Female Consumers

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