以理性行為探討學生對知識分享行為研究

A STUDY OF THE STUDENT’S KNOWLEDGE-SHARING BEHAVIOR THROUGH THEORY OF REASONED ACTION

邢雅嵐(Ya-Lan Hsing)

指導教授 ： 曾章瑞

大同大學/經營設計學院/資訊經營學系所/碩士(2012年)

摘要

近年來，網路的普遍程度越來越高，使得學習不再只受限於學校，透過網路通訊，大致桌上型電腦，小至隨身攜帶的手機，使得的教學打破傳統模式，不受時間、空間與地域的限制，變的無所不在。資訊之所以方便，起源於人類的知識分享行為，而知識分享又是知識管理中最重要的成敗因素，如何在教學類的知識分享當中，發揮到最大的效果是一個很重要的議題。
本研究透過研究人類行為意圖最廣為接受的理性行為理論，來實際測試現實中的分享行為，並從相關文獻探討中，取得影響知識分享行為的相關因素，以作者本身所處的環境—大同大學資訊經營系的學生們作為發放問卷的對象，試圖了解這些相關因素是否會真正影響使用者在網路上的知識分享行為，總共發放173份問卷，有效問卷152份，進而透過SPSS 15.0與AMOS 6.0軟體工具將這些因素分析研究，得知組織文化以及人格教育對於學生是否願意主動進行知識分享有明顯的影響，所以老師可以在教學過程中透過激勵或是團體活動等方式增進學生對於分享的意願，提升學校時間以外的教學成效。

關鍵字

理性行為理論 ； 知識分享

並列摘要

In recent years, the prevalence of the Internet is increasingly high, making the learning is no longer just limited to schools, roughly a desktop computer through a network of communications, small portable cell phone makes teaching to break the traditional mode, from the geographical and time space constaints become ubiquitous. Information is the reason why convenience, the origin of human knowledge sharing behavior, knowledge sharing and knowledge management is the most important factors of success or failure, or how to share knowledge of the teaching class, play to the maximum effect is a very important issue.
This study through the intention of the study of human behavior the most widely accepted rational behavior theory, to the actual test in reality, sharing behavior, and related literature to obtain the relevant factors that affect knowledge sharing behavior of the environment – Tatung university’s student the object of the questionnaire, the students of the University information Management Department, trying tounderstand whether these factors is the real impact of knowledge sharing behavior of users on the network, issued a total of 173 questionnaires, 152 valid questionnaires were, and then through the SPSS 15.0 and AMOS 6.0software tools for analysis of these factors, that the organizational culture and personality education for students willing to share knowledge have a significant effect, so the teacher in the teaching process through incentives or group activities to enhance students' willingness to share, enhance the effectiveness of teaching outside school hours.

並列關鍵字

Theory of Reasoned Action ； Knowledge sharing

參考文獻

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