- 學位論文
創意商品概念運用於校園創意商品開發-以大同大學為例
Campus Culture Product development-a case of Tatung University
摘要
校園商品最初出現的目的在於贈禮或紀念，現今校園商品更可以是代表一所學校的象徵物。近幾年來有學校開始跨足文創產業領域，開發出以學生設計為主的各式商品，發展以學校為品牌的文化創意產業，文創產業近年來在台灣成為熱門話題，創意商品更是當中不可或缺的一環。本研究乃構思導引學生利用創意商品做為展現他們創意的途徑，將無形的校園文化資產與創意商品結合，開發出有形的校園創意商品並宣傳校園文化的特色。本研究採用文獻調查、個案分析、商品開發與評估為主要的研究方法，了解創意市集之歷史演變與創意產品及校園創意商品等面相，分析探討之後進行校園創意商品之開發。在前階段的創意市集商品之特色分析中，發現其特點運用於校園創意商品設計有以下幾點優勢：(1) 實用性商品增加消費者購買商品的意願；(2) 複合材質運用展現商品特色；(3) 手工製作獨特商品；(4) 故事性商品訴說校園文化。而本研究以大同大學校園文化為基礎，以創意市集的發展為概念延伸，開發具有校園文化之創意商品。透過商品樣本與消費者問卷調查，模擬校園創意商品可能之進行模式與消費者之預期反應，以檢証運用創意商品概念於校園創意商品設計之可行性與效果評估。研究結果顯示出，校園創意商品品項以實用性商品為較佳的選擇，材質的運用與手工製作的方式可以增加商品的獨特性，具有故事性的特性對校園文化的宣傳有所幫助，參與商品設計開發的學生可以有效增加對校園文化的了解。本研究之結果提供給欲進行校園創意商品開發的創作者與研究者做為參考。
並列摘要
In recent years, all kinds of different creative market rise in Taiwan and became favorite. This study use Tatung University campus culture and the generation of creative market to develop the campus culture product. Uses sample product and consumer survey to permit the feasibility and impact assessment of campus culture product. This study uses literature survey, case studies, product development and evaluation as the main research methods to understand the evolution of the creative market, creative products and campus culture. Finally, use the results to develop campus cultural products. In the first stage of the creative market research, found the creative product’s principles like the following: (2) Practical products are most popular. (2) Use composite materials. (3) Manual and mechanical processing show polarization. (4) Products based on original creative concept, story and custom. The results show that practicality product is a better choice. Special material and handmade products are more special than others. Campus culture product can help the publicity of the campus culture. Students participate of the design and development of product can increase the understanding of the campus culture. The results of this study as a reference to the creators and researchers who want to develop the campus culture product.