企業社會責任、公司治理對營運績效之影響－以台灣與中國大陸銀行業做比較

A Study of Relationship among Corporate Social Responsibility, Corporate Governance and the Operating Performance—Comparative the Difference between the banks of Taiwan and Mainland China

蔡美華(Mei-Hua Tsai)

指導教授 ： 林嘉慧

台南應用科技大學/管理學院/國際企業經營系碩士班/碩士(2014年)

https://doi.org/10.6821/TUT.2014.00002

摘要

本研究探討企業社會責任、公司治理與銀行業績效之關係。在台灣部分，我們發現銀行對股東、員工及債權人承擔越高的社會責任，對他們的保障越高，銀行也相對得利，績效較佳。在中國大陸部分，我們僅發現對股東、員工承擔越高的社會責任，營業能力較佳，然對政府盡社會責任，並不會有較佳的報酬。
至於公司治理與銀行業績效之關係，不論台灣或中國大陸，我們發現獨立董監並未發揮應有的監督職責；台灣的機構法人持股愈高時，愈能提升公司的價值，但中國大陸之機構法人並未發揮應有的監督機制；台灣之董監事持股愈高，公司績效愈差，然中國大陸董監事持股比率部份則與績效呈顯著正相關。此外，不管在台灣或中國大陸，我們皆發現大股東持股愈多，會降低銀行績效。我們亦發現台灣有得獎的金控銀行在下一年有較高的股東權益報酬率，但營業毛利率反而較低，表示得獎企業在成本管控上並未較佳。在中國大陸部分，有得獎的銀行在股東權益報酬率及營業毛利率皆高於沒得獎之銀行。

關鍵字

社會責任；公司治理；營運績效；銀行業

並列摘要

In this study we research the relation among corporate social responsibility, corporate governance and the operating performance and compare the differences between the Taiwan and Mainland China. We classified the objects of social responsibility based on stakeholder theory, included shareholders, employees, creditors, customers and government. The empirical results of this study found that as for Taiwan enterprises, the banking industry to take up social responsibility for shareholders, employees, creditors appear to outperform. The relationship of the banking industry to take up the social responsibility for shareholders, employees and business performance of China's banking industry is significant.
We also examine the relationship between characteristics of corporate governance and bank performance. The empirical results of this study found that for Taiwan and Mainland China enterprise, the higher the independent directors and supervisors, the lower firm performance. Independent directors and supervisors have been generally found to be less effective. Results show that the ratio of institution on firm performance is positive, shareholding ratio of directors and large shareholders are negative correlation with the firm performance in Taiwan. In Mainland China, it is found that the ratio of institution on firm performance is negative, this reflects that the institutional investors did not play due supervision.
Comparing with the CSR awarded and un-awarded firms in the sample period from 2007 to 2012, our empirical results show that the CSR awarded firms perform better (significantly) on the ROE but a significant decline on operating performance in Taiwan, whether operating performance and ROE are showing all better in the CSR awarded banks in Mainland China.

並列關鍵字

Corporate Social Responsibility, Corporate Governance, Operating Performance, Taiwan, Mainland China.

參考文獻

中文部分

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