美容SPA事業工作分析之探討

由於愛美是人的天性，這不僅對於臉部的保養，還包含體態的維持，從古至今已更流傳了許多有關於保養的史事。現今因網路與電視媒體傳播，醫學美容盛行，消費者對於新的美容資訊都很容易取得的狀況下，往往會選擇自行保養或選擇快速又能立即見效的醫學美容。因現今消費者對美容保養流行趨勢易取得的情況下，美容SPA產業也需要不斷的進步與提升，才能贏得消費者的青睞。美容SPA產業是一個仰賴人力資源達成組織績效的服務型產業，相對在工作分析應更需加以重視。本研究旨在解美容SPA在職人員所需具備的專業能力、技術、知識、責任，透過訪談之結果彙整，藉由資料整理分析的結果，期以提供美容SPA參考。本研究之研究方法，以文獻資料分析及、訪談法、德菲法等方法進行資料收集，由文獻整理與問卷法等統計方法，雖可調查出如銷售業績等統計資料；但如顧客溝通與學習態度等心理因素則較難以由量化研究得到結果；因工作分析需探討到相關於工作人員的人際關係與心理條件之因素，藉由質性研究結果與德菲法、層級分析法，質與量的交互分析，本研究結果可提出貼近於美容SPA產業需求的客觀結果。藉由資料整理分析的結果，期以提供美容SPA參考，作為在新進員工招募、培訓課程安排，及有效運用人力資源能的依據。

關鍵字

工作分析；質性研究；人力資源；美容SPA ；招募；德菲法；層級分析法

並列摘要

Because beauty is human nature, not only for face care, body also includes the maintenance of ancient times has been around for many more things about the maintenance history. Nowadays due to the spread of Internet and television media, medical beauty prevails, consumers under the conditions of new information it is easy for the beauty, tend to choose their own care or get fast, immediate results but also medical cosmetology. Because of the case of today's consumers for beauty care trends easily achieved, beauty SPA industry also needs to continue to progress and improvement, in order to win the favor of consumers. Beauty SPA industry is a human resources to achieve organizational performance relies on service-oriented industries, the relative demand in the job analysis should be more attention. The purpose of this study was to Xie beauty SPA serving officers need to have professional competence, skill, knowledge, responsibility, and through interviews with the results compiled by the data and analyzed results of beauty SPA reference. In this study, the research methods, literature analysis, interviews and other methods of data collection, statistical methods from the literature review and questionnaire method, can be investigated, such as sales and other statistics; psychological factors such as customer communication and learning attitudes are more difficult by the quantitative research results;By the results of qualitative research and interaction analysis Delphi method, AHP, quality and quantity, the results of the study can be made close to the beauty SPA industry needs an objective result. By analyzing the results of data compilation, in order to provide beauty SPA of reference, as a training curriculum, and effective use of human resources can be the basis for the recruitment of new employees.