髮妝與非髮妝男性專業人員
對服裝風格喜好差異度之研究

隨著時代改變，職場上追求的不只是良好的工作表現，更注重其專業形象。近十年來男性從事美容美髮業在以往為女性從業員的天下中佔一定的比例。髮妝專業人員通常在幫別人打造專屬造型的同時，也對自己的穿著打扮有一定的喜好。由於男性時尚造型的相關研究較為缺乏，因此本研究從探討男裝的款式、色彩、圖案、風格形象，最後針對男性專業人士對於服裝風格的喜好差異度進行分析，並針對職業類別、年齡及薪資收入進行調查，研究結果可提供服飾業及專業形象規劃者有利的參考價值。本研究先進行文獻探討瞭解男裝的發展，並進行服裝圖片樣本收集並利用KJ法進行分類，最後進行問卷調查。問卷分為前測問卷及正式問卷，透過前測問卷進行圖片樣本與服裝風格認同度分析以建立正式問卷，正式問卷是針對髮妝類與非髮妝類之職業類別、年齡、薪資收入進行問卷調查，共回收305份有效問卷，並進行信效度、T檢定、單因子變異數分析，研究結果發現服裝風格以「簡約風」喜好度最高，「龐克風」最低。不同「年齡」對服裝風格「喜好度」差異較不顯著，「職業類別」與「薪資收入」對服裝風格「喜好度」差異則較為顯著。因此判定本研究髮妝與非髮妝專業人員之受測者因不同「職業類別」及「薪資收入」最能影響個人對服裝風格的喜好程度。

關鍵字

服裝、風格類型、服裝風格喜好度、專業形象規畫者

並列摘要

As times change, emphasizing on one’s professional image is another thing people pursue besides work performance. In the past ten years, there have been a certain percentage of males engaged in the professions of cosmetology and hairdressing, which have been dominated by females in the past. Hairdressing and cosmetology professionals often have their own preferences of apparel and ways of dressing up, while helping their customers to design personal styles. Owing to a lack of related researches on men's fashion styles, the present study aimed to examine men’s apparel designs, colors, patterns, styles and images. Males grouped by professions, ages and income levels were analyzed and examined according to the difference in their apparel styles and preferences. The results of the study can be used as references for clothing industry and professional image designers. The study started with discussing literatures to understand the development of men’s apparel. Clothing sample pictures were collected and categorized with KJ method. Questionnaire survey was carried out in the final stage. The first survey was to examine and analyze their preferences of sample pictures and clothing styles. The results were used in setting up a formal questionnaire. The formal questionnaire survey was carried out in terms of hairdressing and cosmetology professions and other professions, ages and levels of income. 305 valid questionnaires were collected for the analysis of reliability and validity, T-test and mono-factorial variance (One-way ANOVA). The results showed that a largest percentage of people were fond of concision style while punk style was only accepted by a smallest percentage. Age did not play an obvious role in choosing clothing styles, while difference in professions and income levels played a more obvious role in comparison. This study targeted at hairdressing and cosmetology professionals and other professionals, concluded that professions and income levels had more influence on personal clothing styles and level of preferences.