女性流行時尚雜誌封面視覺設計之研究—以VOGUE國際中文版為例

台灣雜誌產業的脈絡是有跡可循的，隨著政策、經濟、社會結構等各方面條件的改變以及教育普及化的因素影響，雜誌的種類及產量也逐漸反應於讀者之供需程度。至於在女性流行時尚雜誌方面，起初以本土雜誌為主要市場，轉變成國外雜誌紛紛引進的競爭局勢。以強調國際化品牌的潮流趨勢下，國際中文版雜誌的登台也成功地佔有台灣雜誌市場一席之地。本研究之目的為探討女性流行時尚雜誌封面的視覺設計，藉由《VOGUE》國際中文版雜誌封面作為研究樣本，並且採用內容分析法與深度訪談法歸納出視覺設計構成要素應用於雜誌封面編排之整理分析，期望能從中獲得《VOGUE》國際中文版雜誌封面的視覺設計與流行趨勢之間的關聯性以及其編排的規則特色。為此，也期許本研究的成果發現能帶給學術與實務上精粹的貢獻。其研究結果發現，雜誌封面的編排方式會依照圖像、文字和色彩三大構成要素之順序完成整體版面的配置。除此之外《VOGUE》國際中文版雜誌封面之圖像要素以封面人物的主題顯現出流行趨勢的脈絡，文字與色彩要素則為依循雜誌風格表現其編排方式。整體而言，流行趨勢的脈絡引領了雜誌風格的導向，而雜誌風格也創造時尚潮流的話題，使封面視覺設計構成要素受其二者之影響。

關鍵字

雜誌封面；視覺設計；流行時尚； VOGUE

並列摘要

The context of Taiwan’s magazine industry could be traceable to the change of policy,economy,social structure,education universalization,etc.; therefore,the variety and production of magazines gradually reacted to the supply and demand.As for the female fashion magazines, it turned from local magazines to global magazines to occupy the market. The global magazines in Chinese version took its place in the field of Taiwan fashion magazines.The main purpose of the research is to explore the visual design of female fashion magazine and it was conducted the method of contect analyze and in-depth interview to get the rule of typesetting and the correlation of visual design and fashion trend by using the samples of VOGUE Taiwan magazine covers.The result showed that the the magazines set the type according to the order of the pictures,words,and colors.Besides,the pictures of VOGUE Taiwan showed the context of fashion trend.Typesetting was represeted the magazines styles by the words and colors.To sum up, the context of fashion trend leaded the magazine style and the latter aroused the readers’ interest, which affected the visual design of magazine cover.