台南祭祀用紙之文化與視覺圖像設計研究

透過內容分析法、KJ 法、訪談法等探討祭祀用紙圖像形式、祭祀對象、祭祀活動、使用方式了解祭祀用紙的文化，透過訪談台南祭祀用紙店收集祭祀用紙與祭祀用紙的文化並融合相關文獻內容，依據金紙、銀紙、紙錢作名稱、形制、祭祀活動、祭祀對象的歸納與整理，以表格方式呈現。並訪談台南祭祀用紙店家歲次節令與生命禮儀所使用的祭祀用紙為何?作清楚的介紹與說明。人類因為文化、信仰或各家思想的影響下，開始發展追求好運、吉祥、祈願、解厄等行為，而運用雙關、象徵、諧音，將民間故事、神話故事、吉祥話、諺語等題材形式，因此本研究將收集的祭祀用紙圖片作圖像分類，探討祭祀用紙圖像中的涵義，也以常見的壽金為主要研究對象，從壽金上的版面呈現、福、祿、壽三星文化的介紹與壽金面仔紙上三星圖的對比，針對面仔紙上的正面圖像進行解構、分析；比較收集的各式台南壽金樣本解構的元素的同與不同，透過更進一步的祭祀用紙-壽金為例的圖像分析，了解祭祀用紙圖像與文化間的關聯。

關鍵字

台南；祭祀用紙；文化；視覺圖像

並列摘要

Many different ritual activities can be seen in Taiwan's traditional belief systems and religions. The burning of offerings of paper money signifies an appreciation of, and reverence for Gods on the part of believers; it is also the final stage of prayer to Gods, and signifies the interaction between man and nature in the ceremonies. In order to further understand this cultural phenomenon, the study uses several methods, such as content analysis, interviews and the KJ method, to explore the forms of imitation paper money, usage demographics and the ways of using paper money. Due to cultural reasons, religious beliefs and the philosophies of many sages, people began the pursuit of good luck, prayers, as well as the avoidance of bad luck and other benefits through the methods outlined above. Additionally, the use of words with puns, symbols, homophones and so on were used to represent folk tales, fairy tales, sweet words, proverbs and other topics in the form of graphics or word-art, and were expressed through paper cuttings, couplets, paper horses and paper money, in order for people to express their wishes, avoid bad luck, pray for health and even for use as decoration. The use of the KJ method classifies the collected paper money, followed by the use of content analysis, according to the reference materials relevant to the deities, the God images, as well as art and design, all of which are used to research the meaning and aspirations attached to the symbolic use of paper money.