當前由新型冠狀病毒(COVID-19)引起的大流行對我們的日常活動產生了深遠的影響,並給我們帶來了前所未有的挑戰。大多數人在日常生活必需品和醫療用品方面排長隊。這提醒我們,感知的敏感性是否會影響人們的衝動性購買行為?PMT最初用於健康行為研究,提出了可能影響進行推薦行為的意圖的因素。如果發生任何不可預測的緊急情況,本研究將 PMT 模型的行為應用於人們的購買行為,並對其行為作出解釋與預測。 特別近期國際上因美國引發全球貿易大戰,導致國際籍企業必須被迫遷移子公司或廠房到其他國家來降低貿易戰衝擊,以尋求更低成本或更大市場的經營利潤與商機;因此外派人員在面臨跨國籍與文化所衍生適應問題則須加以關注。本研究企圖建構一套外派人員之國際人力資源管理模式,以外派人員之跨文化適應為主軸,探究其在面對國際工作環境時,個人因素及認知組織層面因素對跨文化適應所產生之衝擊效應,進而評估其跨國之工作成效,希冀將研究成果提供給相關國際企業規劃人力資源之經營參考。研究發現:1.害怕情況對反應成本、防疫傾向及衝動購買行為具顯著影響力;2.防疫傾向對反應成本具顯著影響力;3.反應成本對衝動購買行為具顯著影響力。
The motivation theory of protection was first proposed by Rogers and developed in the context of healthy behavior research, the factors that may affect the intention of the recommendation behavior are proposed. This model explains threat attractiveness and a series of cognitive processes when individuals face health threats. After this cognitive process, people may take adaptive or maladaptive reactions (Rogers, 1983). The current pandemic caused by the novel coronavirus (COVID-19) has had a profound impact on our daily activities, and it has brought us unprecedented challenges. Most people line up for daily necessities and medical supplies. This reminds us, does the perceived sensitivity affect people’s impulse buying behavior? PMT was originally used for health behavior research, the factors that may affect the intention of performing the recommendation behavior are proposed. If there is any unpredictable emergency, this research applies the behavior of the PMT model to people’s purchasing behavior, and to explain and predict its behavior.