時尚美甲消費者對指甲彩繪與整體造型偏好之研究

隨著流行時尚的步伐越來越快，人們強調整體造型的個人化。這個趨勢近年來，透過藝術美甲與整體造型之搭配，建立起豐富多變的美甲彩繪世界。這個趨勢，在未來將會繼續引領美甲所帶來的風采潮流。本研究之目的在於分析個人風格和時尚品味並抓住市場趨勢走向。藉由了解趨勢走向，提供設計者及經銷商設計出消費者喜愛的產品，以滿足消費者需求。我們利用時尚專家群的經驗與專業知識，以德菲法來了解確認大眾消費行為及消費者需求，做為問卷題目的基礎。接著探討能代表母體的消費者，在指甲彩繪的選擇上是否有所不同且探討母體的消費者對於指甲彩繪安全與健康影響的認知情形。最後再探討這族群的消費者對於指甲彩繪應用於整體造型的認知情形。本研究以德菲法做為設計問卷的基礎，分發於北中南部各美容美髮美甲相關產業之店家與消費者。受試者總計為1081位，將收集的資料透過統計分析，結果以描述性分析、百分比展示及交叉分析來表示。研究分析發現了一個有趣的結果，就是指甲彩繪對於整體造型其相關性非常顯著，但是一般消費者對於健康衛生安全這塊卻是未達顯著差異，也就是其重視都忽略掉了。本研究重要的發現可提供給美甲設計師當作一個重要的設計考慮因素或消費者在消費時需要考慮的健康因素。

關鍵字

美甲消費者；指甲彩繪；整體造型

並列摘要

With the increasingly rapid change in fashion, the overal modeling is more and more emphasized on personalization. The trend of the match overal modeling with the art of nail has established a rich and colorful nail coloring world in recent years. This trend will continue to lead the style trend of nail coloring in the future. With the increasingly rapid pace of fashion, the personalized overal modeling is emphasized. The field of nail coloring is very wide, including clothing, styling, color, patterns, 3D ornaments, and international fashion. The purpose of this study is to analyze individual fashion style and fashion sense, and to explore the trend in fashion market. The other purpose of this study is to clearly understand the personal style and fashion sense to seize the market trend. By understanding the trend, designers and distributors can then design fashion products that meet consumer demand. Ultilizing the experience and expertise of the fashion experts, the questionnaires of the preference trend of fashion nail consumers to nail coloring and overall modeling can be set up. To design the questionnaires, the Delphi method was used to investigate the behavior and demand of consumers. Then, we investigate the choices of nail coloring for various styles of consumers. After that, we want to know whether the consumers are aware of the impact of nail coloring on the health. Finally, to investigate the cognition how to match nail coloring with the overal modeling. In this study, the Delphi method is used as the basis for the design of the questionnaires. The questionnaires are then distributed to the hairdressing nail industries and consumers located in northern, middle, and southern Taiwan. The total of questionnaires received back is 1081. These data collected are analyzed through the statistical analysis. The results are described by the methods of descriptive analysis, display in percentage and cross-analysis. We have found a very interesting result in this study. We find that the relationship between nail coloring and the overal modeling is very significant. However, in general, the consumers are not aware of the importance of relationship between nail coloring and the health as well as the hygiene safety. We can say that this important relationship was ignored by most of consumers. This important finding in this study can be provided to nail designers for the consideration of an important factor in the design of nail coloring. The consumers need also to consider this factor in consuming the products.