臺灣醫療觀光人力資源現況與發展潛力-以醫療觀光相關科系學生為例

The Situation and Potentiality of Human Resource on Developing Health Touring in Taiwan – The Case of the University’s Students of the Medical Tourism Related Departments

陳右振(Yu-Zhen Chen)

指導教授 ： 黃建財

中臺科技大學/管理學院/健康產業管理研究所/碩士(2011年)

摘要

研究目的：健康管理與醫療相關科系學生是醫療觀光產業的未來重要人力資源，也是未來產業的中堅份子。而工作價值觀會影響一個人對工作所抱持的看法與態度，並引導個人工作行為與表現。本研究目的在探討醫療觀光目前人力現況與相關科系學生對於醫療觀光工作價值觀、醫療觀光認知與態度之差異。
研究方法：本研究探討醫療觀光人力現況方面，以訪談6位醫療觀光產業管理階層為主，做成重點摘要。而衡量醫療觀光人力未來人力潛力，則採橫斷式問卷調查法。研究問卷修改自吳鐵雄(1996)工作價值觀量表，經專家效度及重測信度後，分為基本資料、工作價值觀、醫療觀光認知與醫療觀光態度等四大項的「醫療觀光工作價值觀與認知量表」。再以公衛、健康管理、休閒、外語、護理與醫學學系學生為研究對象，採立意抽樣，發放314份問卷進行研究調查。問卷共回收295份，問卷回收率為93.95％。所得資料進行描述性統計、t檢定、單因子變異數及複回歸分析。
研究結果：1.業者認為醫療觀光的主要市場仍在華人市場，人力要求專業、溝通能力。2.業者期望政府修法與提供產業異業合作時有更多的協助。3.學生整體工作價值觀、認知平均分別為3.82分、3.75分與一般人的工作價值觀稍高。4.醫療觀光相關科系學生在「護理系」及「與父母同住」在人口變項方面相較於其他科系有較佳的「醫療觀光工作價值觀」(p< .05)。5.醫療觀光相關科系學生在性別與有實習的學生具有較佳的「醫療觀光認知」(p<.05)。6.醫療觀光認知與工作價值觀有顯著相關(p<.05)。
結論與建議：在醫療觀光產業人力現況方面，建議應加強第一線從業人員對醫療觀光認知、態度與專業。在未來醫療觀光產業人力潛力方面，本研究認為護理系學生，在醫療觀光人力來源上較有潛力，因此可開立醫療觀光相關之專業課程，以提高我國醫療觀光產業的人力素質。

關鍵字

醫療觀光 ； 工作價值觀

並列摘要

Pourpose : Heath Care Management and medical students are the important human resources of medical tourism and will play a big role in its development in the future. With regard to the effect of work values on a person’s views and attitudes toward work, inherently moderating or mediating his or her work behaviors and performance, this study aims to explore the labor power of medical tourism, and work values, perceptions of and attitudes toward medical tourism of this industry-related students in Taiwan.
Research Method : To explore the labor power in medical tourism, the researcher interviewed 6 managers from this industry and made summaries from the interviews. Besides, using purposive sampling, a questionaire survey was administered the 314 eligible participants with a valid sample of 295 students (response rate= 93.95%) from the Public Health, Leisure Management, Foreign Languages, and Medicine fields. The Work Value and Perception of Medical Tourism Scale, modified from the Work Value Scale developed by Dr. Tei-Xiung Wu in 1996, has adequate expert validity and test-retest reliability and was used to measure subjects’ demographic information, work values, perceptions of medical tourism, and attitudes toward medical tourism. Data were analyzed by descriptive statistics, t-test, One-way ANOVA and multiple regression analysis.
Results : The research findings are as follows: 1. Practitioners regard Chinese market as the major one in the future market for medical tourism. Competency and communication skills are the critical required qualities for the manpower in this industry. 2. Practitioners expect the Government may assist in amendment of law on regulations and industry cross-sector cooperation. 3. The average scores on work values and perceptions are, respectively, 3.82 and 3.75, which are both higher than those of overall workers. 4.The information from demographic variables indicates that nursing students and subjects who live with family member(s) have higher scores on work values (p<.05). 5. Besides, gender and internship experience are the important variables in work values (p<.05). 6. Perception on medical tourism and work values are significantly associated (p<.05).
Conclusions and recommendations : The research results suggest that front-line workers can enhance their perceptions, attitudes and expertise in the area of medical tourism. In the origin of labor power in medical tourism, nursing students are found to be more potential; therefore, the nursing departments can include lectures surrounding medical tourism to improve the nation’s labor quality on this industry.

並列關鍵字

Work values ； Medical tourism

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