摘要
我國社會型態因為資源有限、地狹人稠，貿易及經濟發展模式以輸入進口為主，隨著全球化腳步與科技高度依賴之影響，消費習慣也逐漸改變，加上在眾多品牌激烈競爭之情況下，消費者選擇購買商品的通路選擇也變得多樣化。 過去選擇購買商品，只能在固定營業場所，而網際網路的發達，購物型態由實體通路慢慢逐漸轉向虛擬通路，因此網路交易頗為盛行，也因為網際網路的方便以及新興的商業交易模式，如果想要購買其他國家的產品，消費者亦能透過網際網路購買商品，惟網際網路世界如同實體世界一般，仍然需要受到法律的規範。 消費者直從接國外所購買之商品，係屬俗稱水貨之外來產製正牌商品，此種為大眾所稱之真品平行輸入(Parallel Import)，平行輸入所引起的智慧財產權耗盡一直是國際智慧財產權法重大的爭議。權利耗盡原則即第一次銷售理論，係指權利人的權利隨著產品第一次進入可流通之市場時而消失殆盡。 真品平行輸入在不同的國家所採的權利耗盡原則並無一致，傾向國內耗盡的國家，反對真品平行輸入，以保障本國市場之商標權。我國商標法明確採行國際耗盡原則，贊成真品平行輸入，以促進貿易活絡，使市場充分競爭，對於權利人與社會大眾之利益衡平，仍值得觀察。
並列摘要
Our social patterns because of limited resources, densely populated, trade and economic development model to import large percentages, as the pace of globalization and technology is highly dependent on the influence, gradually changing consumption habits and many brands of fierce competition, consumers choose to buy goods choices become diversified. Over the past choose to buy goods, only at a fixed place of business, and Internet developed, shopping patterns by the entity path slowly turning to Internet, and therefore quite popular online transactions, but also because of the convenience of Internet and emerging business transaction model, if you want to buy products from other countries, consumers can also buy goods through the internet, but internet world as in the physical world still need to be governed by law. Consumers buy goods from abroad, as we mentioned in the Parallel Import, parallel imports have been caused by the exhaustion doctrine of major international intellectual property law disputes. The exhaustion doctrine, that is, the first sale doctrine refer to with the authorized products first entered into a circulation market, the owner's right will be disappeared. Exhaustion in the different countries is not consistent , the principle of national exhaustion against parallel import to protect the trademark rights of the domestic market. the principle of international exhaustion for parallel import, to promote trade active, so that a fully competitive market, for the interests of rights holders and the general public of the equity, is still worth watching.