露營車遊憩活動環境屬性選擇因素之研究

近年國人參與露營活動造成一股流行風潮並快速興起，臺灣的露營內需消費市場也積極活躍。現今，參與露營休閒活動是被看作是接近自然生態、社會和人文價值觀的結合，在活動過程中參與者可以享受彼此的互動與交流。本研究針對曾經參與露營車休閒活動者，進行問卷調查，採用非機率抽樣法之便利抽樣法選取樣本，自106年9月起至107年3月透過假日及非假日發放問卷，共發出430份問卷，回收有效問卷377份，有效回收率為87.67%。本研究藉由瞭解我國露營車活動參與者之現況，探討參與者對遊憩環境屬性選擇之現況，以及對遊憩環境屬性選擇因素的相對重要性，並以重要度績效表現法分析瞭解露營車活動參與者遊憩環境屬性選擇與績效表現之影響程度之關係。所得研究結果顯示： (一)在人口統計方面，露營年齡層分布在30～50歲之間，男性與女性參與者分別佔52.5%及47.5%，差異不大。(二)露營車參與者對於露營基地環境屬性選擇因素分析共分為：設施、管理、社交、荒野、接待、擁擠等六個因素21項。(三)在整體環境構面因素分析結果發現，第一象限為高關鍵核心屬性，露營受訪者認為社交是他們認為非常重要。第二象限為影響較小的核心屬性，分別是設施、管理、擁擠。第三象限中的二個屬性被稱為較低重要性的屬性；如荒野跟接待，所有這二個屬性的相關性和確定性水平相對較低。第四現象中顯示，並無過度重視限象。藉由本研究結果將提供給現有露營營地經營者、政府相關單位及露營車參與者及後續研究露營車活動之參考。

關鍵字

豪華露營；環境屬性；重要度績效表現分析法

並列摘要

A concept of camping activities has become a trend in the local recreational market recently. Camping participation is considered as the leisure activities combining natural ecological, social and human values and the participants can enjoy the interactions and communications from involving.This study selected 430 people for interview and was held from September in 2017 to March in 2018 with a valid return rate of 87.67%.The main purposes are to state the current situation and to explore the current status of participants' choice of recreational environment attributes and the relative importance of the choice factors of recreational environment attributes. In addition, analyzing the relationship between the choice of recreational environment attributes and the performance of camper activity participants is measured by the importance performance method.The study indicated that (1) there was no significance difference between gender and age, ranging from 30 to 50, (2) factors for site attributes included facilities, management, social interaction, location, reception and crowdedness, a total of 21 items (3) the analysis found that the first quadrant is a high critical core properties, camping respondents believe that social networking is that they think it is very important facet in the overall environmental factors. the second quadrant is the core attribute with less impact, which is facility, management, and congestion. the two attributes in the third quadrant are called lower importance attributes; such as wilderness and reception.the fourth phenomenon shows that there is no excessive attention to the limitations.the results of this study will be provided to existing camp operators, government-related units and camper participants, as well as follow-up studies on camping activities.