易經風水學觀點探討店面決策因素─以咖啡館為例

做任何生意都講究地利，就易經風水學觀點，開一間咖啡館也是亦然。目的：分析咖啡館經營成功關鍵因素中，易經風水學選擇店面位址與企業經營管理觀點上的差異，並分析台中市都會區咖啡館在店面選擇決策上，在風水禁忌環境的權重下所影響的經營狀況。方法：以國內外相關易經研究者之文獻觀點、易經風水學、專家問卷的探討彙整、實體店面的經營案例之成功與失敗的分析研究、企業經營管理上的考量分析，整理歸納出選擇店面風水因素的禁忌條件，成為咖啡館店面的選擇決策考量因素。結果：發現易經風水學與經營管理觀點在選址理論上相同之處在於講究氣場的聚集保有與流動相同於人潮的流動與聚集觀點，秉持風水學中的『藏風聚氣』之重要性原則。在兩者選址理論上的相異之處，在於易經風水學講究店面環境中氣場的保有聚集，並活用生命三元素中陽光、空氣、水的相互輔助下，產生好的氣場與優質的舒適環境，進而能帶動人氣與財氣。但就企業經營管理觀點上則會考量店面實質選擇因素與環境公共因素〈包含：商圈地段、近鄰屬性、消費特色、店面格局〉及市場供給與需求的經營道理。結論：店面風水環境，似乎關係人事物的作息與平安，古今的「地理風水師」有如今天的環境規劃師或建築設計師，因為是從事建築選址的工作，都是表現出人們對理想環境的追求。「地利」條件優劣是店面經營成功關鍵的首要因素，希望本論文能提供未來經商從業時之參考資料，以便提昇開店經營的成功率，增加咖啡館設立的多方面品質，更能鞏固國家經濟社會的復甦，家庭與個人的平安與健康。

關鍵字

風水理論；不動產；建築選擇；關鍵成功因素

並列摘要

Every business is particular about location, café shops also. Objective: To Analysis the critical success factors operating in the cafe shop, what difference perspective of store address decision on I Ching Feng Shui and business management, and analysis what are the important perspective of cafe store address decisions by I Ching feng shu, in Taichung metropolitan area. Methods: Content analysis by the literature of I Ching Feng Shui and natural scientific theory, questionnaire and cases analysis. Results: I Ching Feng Shui and management’s point of view both agree that the flow of the wind field is the same with the crowds gathered viewpoint, They all uphold the important principles of the "possession of the wind gathering" in I Ching Feng Shui theory. In the difference, I Ching Feng Shui pay attention in “gathered wind field and utilize the three elements of life in each other auxiliary, including sunlight, air and water, they can generate a good wind field and quality of comfort, and thus can drive the popularity and wealth. But the essence of the store decision factors and environmental factors on public view of business management will consider about comprising: a district location, neighboring environment, consumer characteristics, store pattern, those are the rule of market supply and business demand. Conclusion: Store environment seems to relate to the human life, "Geomancers" are like environmental planners or architects in modern time, because the same work in the store address decisions, they both pursuit better human environment. Location’s condition is the primary factor that store business critical success, and I hope this paper would provide reference materials when business practitioners to enhance the success rate of shop operations in the future, to increase cafe shop’s quality, even consolidate national and social economic recovery, but also family and personal safety and health.