客家文化元素運用於現代婚紗之創作

摘要近年來客家文化元素常用於各式文創產業商品中，客家文化元素已經不單單只出現在布質用品，更與建築、燈籠、茶具、禮盒以多元媒介傳達，呈現嶄新視覺效果與文化創意風采，客家文化元素上的豔麗色彩象徵大富大貴、幸福美滿象徵，同時也展現出幸福樸實的精神文化。客家文化元素帶給台灣民眾親切的意象，是本土藝術文化，也是客家文化創意的根源。本研究係運用台灣固有客家傳統文化元素，以客家文化意象作為元素之轉換，再融合現代時尚風格進行一系列的構思發展，製作符合現代新娘時尚造型創作禮服。文化商品不僅只是需求功能的滿足與價值上的提升，更具有發揚文化傳承的動能，本研究以客家文化元素運用於現代婚紗禮服上，以展現出客家文化優雅精緻的一面。除創意所能發展出的經濟效益外，更能提升客家婚禮服飾展現於整個婚紗產業上。本研究著重於： (1)透過了解客家文化婚禮產業中的起源脈絡，並蒐集客家文化各項創作元素與婚禮禮服演化過程，再以客家文化各項元素圖騰運用在婚紗禮服創作上。 (2)研究客家文化元素結合婚禮服飾之歷史脈絡演進，創造出合宜時尚的現代婚紗禮服。 (3)將客家文化元素轉換成為現代文化新時尚，運用圖樣設計，將意象結合現代婚禮流行趨勢，創造出6套婚禮服飾，具有時尚美感的作品，讓客家文化元素能在現代婚禮中展現出台灣文化產業精緻時尚的先驅。

關鍵字

客家文化；客家婚禮禮俗；婚禮服飾；意象

並列摘要

ABSTRACT In recent years, Hakkanese culture elements are commonly used in various cultural industry products. Hakkanese culture elements have not only appeared in cloth quality products, but also communicated with buildings, lanterns, tea sets, and gift boxes in multiple media, presenting new visual effects and cultural creativity. The bright colors of the Hakkanese culture elements symbolize the rich and noble, happy symbol of happiness, but also show the happiness and simple spiritual culture. The image of Hakkanese culture brought to the people of Taiwan is a kind of native art and culture. It is also the root of Hakka cultural creativity. This study utilize traditional hakkanese cultural elements in Taiwan, by using Hakkanese cultural imagery as an element, and re-integration of modern fashion style for a series of ideas and development, which creates aproduction of modern brides fashion modeling dresses. Cultural goods not only satisfies the demands of function and promotes the values, but also develpoes the cultural inheritance. This study uses Hakkanese cultural elements in modern wedding dresses to demonstrate the elegant side of Hakkanese culture. In addition to the economic benefits of the developments, it can also enhance the Hakkanese wedding dressese display in the entire wedding industry. In this study focuses on： (1)By understanding the origins of the Hakkanese culture wedding industry and collecting the evolutionary elements of the Hakkanese culture and wedding dresses, the various elements of the Hakka culture are used in the creation of wedding dresses. (2)Study the evolution of the Hakkanese cultural elements combined with the history of wedding dresses to create a modern fashion wedding dress suitable for fashion. (3)Transform Hakka culture elements into modern cultural new fashions, use pattern design, combine imagery with modern wedding trends, creating six sets of wedding dresses, with stylish aesthetic works, allowing Hakka cultural elements to demonstrate the exquisite fashion of Taiwan’s cultural industry in modern weddings