本研究探討消費者健康概念、旅行生活型態與生活滿意度之相關性,資料來源以「2008國人旅行生活型態調查問卷」進行非隨機抽樣中的配額抽樣抽取樣本,將研究對象劃分為風景泡湯區、鄉村旅遊區、懷舊名勝區、休閒渡假區、商務旅館區、渡假民宿區,實得有效問卷609份,有效回收率84.58%。 經由探索性因素分析,可將消費者分成「個人發展型」、「享受生活型」、「家庭旅遊型」、「周末旅遊型」與「社交聯誼型」等五個構面。透過AMOS結構方程式驗證健康概念、旅行生活型態與生活滿意度三者關係,整體獲得好的模型配適度。研究結果發現: 1.消費者健康概念、旅行生活型態分析與生活滿意度有正向且直接的影響。 2.消費者健康概念對旅行生活型態有顯著的影響。 3.旅行生活型態為健康概念影響生活滿意度之中介效果。 本研究認為在日常生活中,應培養正確的健康概念、養成良好休閒生活型態以提升個人生活滿意度。此外,在旅行生活型態方面,可以選擇不同性質,豐富個人生活多樣性。
This study investigates the relationships among health concept, travel-related lifestyle and life satisfaction of the consumers by quota sam. Samples of study were divided to six sections as scenes of hot spring, rural tourism, retrospective resort, leisure resort, commercial hotel, home-stay. According to 609 effective questionnaires, this study use factor analysis to assort academics into five travel–related lifestyles as “personal-developers”, “enjoy-lifers”, “family-travelers”, “weekend-travelers”, “social-soroptimists”. Using AMOS 4.0 (Analysis of Moment Structure) to analysis the relationships among health concept, travel-related lifestyle and life satisfaction of the consumers, there is a good measure result. The study results are following: 1.The health concept, travel-related lifestyle and life satisfaction of the consumers have directly positive affections. 2.The health concept of consumers has siginificantly affections on travel-related lifestyle. 3.The health concept effects life satisfaction by travel-related lifestyle. Consumer should develop correct health concept, well leisure lifestyle to advance life satisfaction by yourself. Besides, consumers can choice different kinds of travel-related lifestyle to colorful their life.