台灣地區國際觀光旅館連鎖型態經營效率之研究

The operational Efficiency of the Chain Types of the International Tourist Hotels in Taiwan

羅煜順(luo yu shuen)

指導教授 ： 李俊鴻

亞洲大學/管理學院/國際企業學系碩士班/碩士(2007年)

摘要

本研究旨在探討台灣地區國際觀光旅館連鎖型態及經營效率。首先依
據國際觀光旅館連鎖型態旅館逐一分類，再利用資料包絡分析法來計算其
投入、產出相對效率值，並探討台灣地區國際觀光旅館連鎖型態在經營效
率之差異。
研究結果顯示：(1)就客房數而言：客房數愈高的國際觀光旅館，其
經營效率亦愈高，意即客房數的多寡將可能影響市場佔有率大小，並對經
營效率有明顯影響。(2)就所有費用而言：所有費用愈低的國際觀光旅館，
其經營效率亦愈高，意即所有費用的高低對經營效率有明顯影響。(3)就
平均產值而言：平均產值愈高的國際觀光旅館，其經營效率亦愈高，意即
平均產值的高低將可能影響國際觀光旅館收入，並對經營效率有明顯影
響。(4)就規模報酬而言：規模報酬愈高的國際觀光旅館，其經營效率亦
愈高，意即規模報酬的高低對經營效率有明顯影響。(5)就員工人數而言：
員工人數愈少的國際觀光旅館，其經營效率亦愈高，意即員工人數的多寡
對經營效率有明顯影響。(6)就連鎖型態而言：連鎖型態的國際觀光旅館
愈多，其經營效率亦愈高，意即連鎖型態的多寡對經營效率有明顯影響。

關鍵字

連鎖型態國際觀光旅館、資料包絡分析法、經營效率

並列摘要

This study treats the chain types and the operational efficiency of the
international tourist hotels in Taiwan. The objects of this study are the
international tourist hotels in Taiwan. Firstly, assort those hotels according to
the chain types of the international tourist hotels. Then evaluate the
input-output relative efficiency by using DEA（Data Envelopment Analysis，
DEA）. Furthermore, base on the report in 2004 of the yearly operating analysis
reports of the international tourist hotels in Taiwan compiled by Tourist Bureau,
Ministry of Transportation and Communications R. O. C., the operating
efficiency is analyzed.
The research shows that (1) on the part of the number of the hotel rooms, the
more room an international tourist hotel has, the higher the operational
efficiency is, which means the number of the hotel room may affect the
percentage of market share and it has great effect on the operational efficiency.
(2) On the part of the price, the lower the all expense of the hotel is, the higher
the operational efficiency is, which means the all expense has great effect on
the operational efficiency. (3) On the part of the average production value, the
higher the operational efficiency is, the higher is the operational efficiency,
which means the average production value may cause effect on the earnings of
the hotel. (4) On the part of the scale remuneration, the higher remuneration an
international tourist hotel has, the higher the operational efficiency is which
means the scale remuneration has great effect on the operational efficiency.
(5)on the part of the number of the employees, the less number the hotel has,
the higher the operational efficiency is, which means the number of the
employees has great effect on the operational efficiency. (6) On the part of the
chain hotels, the more chain international chain hotels there are, which means
the number of the chain international has great effect on the operational
efficiency.

並列關鍵字

International tourist hotels； Data Envelopment Analysis； Operational efficiency

參考文獻

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