壽險業經營管理之層級分析研究－以C壽險業公司為個案

AHP Analysis of Life Insurance Management－Case Study On C Company

吳淑蘭(Shu-Lan wu)

指導教授 ： 施能仁

亞洲大學/管理學院/經營管理研究所/碩士(2006年)

摘要

壽險業經營管理之層級分析研究－以C壽險業公司為個案
研究生：吳淑蘭 指導教授：施能仁博士
亞洲大學經營管理研究所碩士班
摘 要
本研究構想係利用經營管理因素之探討，以個案研究為主軸尋找「金控整合模式下，壽險業經營管理之重要因素」，以協助壽險業在金控整合下的永續發展與競爭優勢之策略建構。並理解壽險業在台灣發展之特殊性，此外，亦探討金控公司之併整發展對壽險產業之影響。擬以C公司旗下壽險子公司為個案，深入引發現階段尋求金控整合下「壽險業之經營管理因素」重要性的認知，並尋求金控模式下壽險業之諸多經營管理因素。
本研究以個案壽險業績較優分支據點為觀察研究對象與研究範圍，則概括金控發展萌芽之觀察階段，即2003年與2004年，研究方法係藉由專家座談及金控公司相關主管進行專業調查，再以層級分析法歸納因素之權數。經實證分析、研究發現壽險業經營管理主要因素，本研究對於壽險業經營管理之層級分析研究，分析過程中得到結論；
1. 研究中發現在瞭解主管能力層面、資源配置層面、專業技術能力層面，這三 個層面能夠讓壽險業經營管理。
2. 實證分析中瞭解主管能力層面為主要優先成功之關鍵因素、技術能力層面為次之、則資源配置層面專業排為第三。
3. 主管能力得依其職業倫理與操守作為評鑑問題，專業能力能夠依照「教練」方式訓練新專業人員慢慢地循依漸進從事壽險業金融服務，達到專業化、客製化需求分析給予顧客認知商品、體驗商品，銷售與購買一種雙贏局面。

關鍵字：金控整合、壽險業、經營管理、AHP方法

關鍵字

金控整合、壽險業、經營管理、AHP方法

並列摘要

AHP Analysis of Life Insurance Management
－Case Study On C Company
Student： Shu-Lan Wu Advisors：Dr.Neng-Jen Shih
ABSTRACT
This research idea department utilizes and manages the discussion of the factor, look for by case study for main shaft ' gold is it combine way to accuse of, important factor which the life insurance manages, continuing development and advantage tactics of the competition to build and construct forever under accusing of combining in order to help the life insurance in the gold. Understand the particularity in Taiwan development of life insurance, in addition, also probe into the gold and accuse of the company and exactly develops influence on the industry of the life insurance. Plan to regard life insurance subsidiary under command of C Company as the case, send and seek the gold and accuse of combining the cognition of the importance of ' the management and administration factor of the life insurance to the present stage thoroughly, seek money to accuse of a great deal of management and administration factors of the life insurance under the way.
1. This research regards stronghold of more excellent branch of life insurance achievement of the case as and observes the research object and research range, summarize gold accuse of observation stage that development sprout, namely 2003~2004, research approach department have an informal discussion by expert and money accuse of Company's relevant executives going on the professional investigation, and then count with the right of summing up the factor of analytic approach of the level. Analysis, discovered the life insurance is main in management and administration by the real example, this research analyses because of accusing of the successful factor of company's key in conformity with the gold to the life insurance that gets the conclusion in the course;
2. Find while studying that is understanding that is in charge of ability aspect, resource distribution aspect, professional technique ability aspect, three aspect these can let life insurance management and administration.
3. Understand and is in charge of the ability aspect for the key factor of main preferential success, technological ability aspect in order to take second place in the real example is analysis, the aspect specialty of resource distribution is arranged is the third.
It must be as commenting the ancient bronze mirror question in accordance with its job ethics and personal integrity to be in charge of ability, professional ability can train new professional personnel to follow in accordance with engaged in the financial service of life insurance step by stepping slowly according to the ' the coach ' way, reach the specialization, guest and make the demand of melting and analysis that offers cognitive goods, experience goods to customers, sell and buy a kind of win-win situation.
Key word: stock holding, life insurance, manages, AHP method

並列關鍵字

stock holding, life insurance, manages, AHP method

參考文獻

劉耀中（2002）。連鎖便利商店經營關鍵成功因素之研究，農業金融論叢，第47卷。

Aaker, D. A. (1988), Strategic Market Management, New York：John Wiley & Sons Inc., 201-276.

Bamberger, I. (1989), Developing Competitive Advantage in Small and Medium-size Firms, Long Range Planning, Vol. 22, No 5Printed in

Great Britain.

Day, G. S. & Wensley, R. (1988), Assessing Advantage：A Framework for Diagnosing Competitive Superiority, Journal of Marketing, Vol. 52, April 1988, 1-20.