從1990年代起,隨著網際網路的興起,企業e化已成為企業在競爭激烈的環境中持續成長與獲利的關鍵,B2B電子商務也著實成為提升台灣汽車市場競爭力的一大利器。本研究透過文獻探討與實際訪問台灣中部地區汽車經銷商,研究影響電子商務績效之因素,將問卷調查所得資料先進行信度與效度分析、人口統計資料分析和汽車經銷商間的差異化分析,接著利用結構方程模式建立理論模型,再使用AMOS軟體進行分析。研究結果顯示,人口統計資料在學歷、年資和職位等方面對本研究五個構面的看法並無明顯差異,兩大經銷商在某些績效影響因素方面則有差異,此外本研究所建構的理論模型有良好的配適度,且經由假說驗證本研究架構正確。最後本論文提出研究結果之管理意涵,提供計畫導入或正在使用電子商務之廠商,作為重要的實務參考做法。
Since 1990s, following the rise of the internet network, e-corporation has already become a key to constant growth and profitability for businesses in the drastically competitive automobile industry in Taiwan. B2B e-commerce is an useful tool to elevate the competitiveness of Taiwanese automobile companies. In this paper, we dig out latent factors that affect e-commerce performance through reviewing the literature and interviewing two motor dealers in central Taiwan. This research designs questionnaires to collect data. First, reliability and validity are tested, demographic data is analyzed, and the different points of view of respondent factors between the two motor dealers are also explored. Next, we formulate our structural equation model, and use AMOS software to conduct analysis. The results indicate that the proposed theoretical model has excellent goodness-of-fit to the data. The framework of our study has been proven to be correct through a series of hypothesis tests. Finally, several managerial implications are drawn to assist those practitioners who are planning to introduce e-commerce or currently using it in improving their e-commerce performance.