本研究旨在探討Lounge Bar經營關鍵成功因素。Lounge Bar產業導入台灣市場後,消費者慵懶的躺在沙發上、聽著有別於一般酒吧強烈的重金屬音樂格調,提供上班族夜間休閒處所,達到完全放鬆的目的。Lounge Bar業者亟思發展店家特色外,如何維繫消費者的青睞?提高消費者的忠誠度,關係著業者的生存。本研究經文獻探討及專家深度訪談資料,建構Lounge Bar經營關鍵成功因素六大構面三十項成功因素。再透過層級分析法,獲致Lounge Bar經營五個關鍵成功因素:市場分析、人才團隊、產品價值、制度管理與品牌價值。提供Lounge Bar經營者提昇管理效能,並提供對經營Lounge Bar有興趣者進入產業的規劃參考。
The purpose of this research is to understand the critical factors of lounge bar management. The introduction of the lounge bar to Taiwan has provided a new environment in which customers can repose on sofas and listen to light music, which is very different from the surroundings of regular bars. The lounge bars provide a place for both white-collar and blue-collar workers to totally relax in the evening. The owners of lounge bars, and the lounge bar industry, are continuously looking for new ways to attract customers and enhance the experience of existing customers; so influencing their loyalty. Through a literature review and in-depth interviewing with experts, this research analyses the critical factors, which resolved to six major phases and thirty items. An Analytic Hierarchy Process analysis was taken and this identified the five most important factors in lounge bar management. These are: Market Analysis, Group Cohesiveness, Product Value, Management Guidelines, Image Value. This research will provide help and advice to enable lounge bar managers to improve their quality of service, as well as providing references for those who are interested in entering the lounge bar industry.