台商對大陸投資之策略類型及其營運特徵

Strategic groups and operational characteristics: Taiwanese investments in China.

盧建志(Chien Chih Lu)

指導教授 ： 謝存瑞

亞洲大學/管理學院/國際企業學系碩士班/碩士(2009年)

摘要

近年來，由於台灣經濟環境形勢改變，為因應全球化的高度競爭下，台商轉往海外投資。根據經濟部統計局之資料顯示，目前中國大陸始終居於台灣對外投資件數之冠。因此，台商赴中國大陸投資後，將採取何種策略類型且使其營運特徵產生何種影響，亦開始為學者及政府重視。
但過去文獻中鮮少以台商為主，故本研究以赴中國大陸進行投資之台商為研究對象，且依據文獻指出，可利用「資源尋找」、「市場尋找」、「技術尋找」以及「關係網絡連結」等四種不同類型之投資動機，將赴大陸投資之台商區分為：「擴張者」、「追隨者」以及「防禦者」等三種不同之策略群組。本研究再以策略群組與各個營運特徵構面為主軸，經實證結果得知，三種不同之策略群組確實對「資本型態」、「技術開發型態」、「銷售型態」以及「原材料投入型態」有顯著之關聯性。

關鍵字

投資動機 ； 策略群組 ； 營運特徵

並列摘要

In recent years, the economic environment of Taiwan has changed; Taiwanese enterprises have turned to invest to foreign market directly to accommodate themselves to the height competition in the world. According to the information form Department of Statistics, Ministry of Economic Affairs, China has been the main area which Taiwanese enterprises invest to, so the scholar and government start to pay much attention to which strategy groups they will choose and what kind of effect will be make about the operation modes.
But Taiwanese enterprises are not main role of other studies in the past, for this reason, this study use those who invest in China to be the main object. In light of these studies, we can use different types of investment motive including "Resource seeking", "Market seeking", "Technology seeing", and “Network seeking” to separate the Taiwanese enterprises to three different kinds of strategy groups, which are "Prospector", "Analyzer", and "Defender". Based on the strategy groups and operation characteristics, this research approves that these three strategy groups indeed have a notable relation to operation modes including “Capital Mode”, “Technical Developing mode”, “Sale Mode”, “Material Input Mode”.

並列關鍵字

Strategical Groups ； Investment Motive ； Operation characteristics

參考文獻

9. 寶成工業股份有限公司，http://www.pouchen.com.tw/　

10. 巨大機械工業股份有限公司，http://www.giant-bicycles.com/　

a. For periodicals

1. Caves, R. E. and Porter, M. E. (1977). From Entry Barriers to Mobility Barrier: Conjectural Decision and Contrived Deterrence to New Competition. Quarterly Journal of Economics, 91:242-259.

2. Chen, H. and Chen, T. J. (1998). Network linkage and location choice in foreign direction investment. Journal of International Business Studies, 35: 320-333.