媒體依賴、使用動機、可信度以及政治態度間關聯性之探討

An Examination of Media Reliance and Media Use Motivations in Relation with Political Attitude and Media Credibility

Ajeng Aditi Paramita(Ajeng Aditi Paramita)

指導教授 ： 張少樑

亞洲大學/管理學院/經營管理學系碩士班/碩士(2011年)

摘要

這項研糾採用線上調查,腳解Web 使用者如何使用報紙,電視新聞和互聯網社會媒體作為政治資訊來源。這項研究還探討了哪些依賴媒體，動機對使用該媒體預測政治態度的程度和那些三個變數預測傳媒公信力。發現表明對報紙的依賴堅決和積極預測政治態度。從動機方面，指導動機預測政治利益，同時監控動機預測政治互信。每一種媒體依賴預測他們依賴，要不是報紙上的依賴于媒體的公信力。娛樂動機似乎預測報紙公信力。電視新聞預計通過指導和娛樂動機。另一方面，監測預測互聯網媒體的公信力，連同娛樂動機。從政治態度方面，為參與這項研究的所有媒體公信力預估的政治互信和党/候選人的支援。

關鍵字

媒體依賴 ； 使用動機 ； 政治態度 ； 媒體可信度

並列摘要

This study employs an online survey to examine how Web user use newspaper, television news, and internet social media as political information sources. This study also explores the degree to which reliance the media, motivation on using the media, predict political attitude, and those three variables predicts media credibility. Finding suggests that reliance on newspaper strongly and positively predict political attitude. From motivation aspects, guidance motivation predicts political interest, while surveillance motivation predicts political trust. Reliance on each media predicts the
credibility of the media they rely on, except for reliance on the newspaper. Entertainment motivation appears to predict newspaper credibility. Television news is predicted by guidance and entertainment motivation. On the other hand, surveillance
predicts internet media credibility, together with entertainment motivation. From political attitude aspects, political trust and party/candidate support are the predictor for all media credibility involved in this study.

並列關鍵字

Media reliance ； Media use motivations ； Political attitude ； Media Credibility

參考文獻

Bimber, B., & Davis, R. (2003). Campaigning Online: The Internet in U.S. Elections. New York: Oxford University Press.

Acar, A. (2008). Antecedents and Consequences of Online Social Networking Behavior: The case of Facebook. Journal of Website Promotion, 62-83.

Ball-Rokeach, S. J., & DeFleur, M. L. (1976). A Dependency Model of Mass-Media Effects. Communication Research , 3-21.

Belch, G. E., & Belch, M. E. (2007). Advertising and Promotion: An Integrated Marketing Communications Perspective. New York: McGraw-Hill.

Boyd, D. M., & Ellison, N. B. (2008). Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication , 210-230.