探究電信公司的經營模式:Chunghwa Telecom 和 Mobicom Corporation

Discovering Business Models of Telecommunications Companies:Chunghwa Telecom and Mobicom Corporation

Battulga Badamtseren(Battulga Badamtseren)

指導教授 ： 林烱垚

亞洲大學/管理學院/經營管理學系碩士班/碩士(2011年)

摘要

電信是對服務基本的維持，也為各個經濟部門的迅速發展和現代化所需，其中服務成功的關鍵性之先決條件之一，就是建立在完好的經營模式。尤其是今日，在網絡經濟前身，經營模式的觀念不是理論上的工具，而是成功的必要條件。然而，儘管是大規模的使用，或是些許時候不當的誤用，有關這概念的實際涵義，仍有不確切之處，這導致了定義上的差異性，以及術語的混淆。在本論文的理論部分，經營模式的新格局，於其本身，和不同作者之相關觀念的現有文獻為探討之。
在本論文的主要部分，兩家電信公司的經營模式，被探究於理論部分所使用的新發展的結構。在台灣與蒙古，引領電信的營運商被選作這項研究。在特定的企業中，我們可以發現到，許多相互競爭的企業以不同的經營模式為基礎。因此，調查營運者的經營模式是為了找出，在此是否有相近的特性，可作為他們領導的根據。最後，研究經營模式後，發現了一些共同因素，並也說明了其營運的成功性。

關鍵字

商業模式 ； 電信 ； 元素的商業模式 ； 網絡基礎設施 ； 重要資源

並列摘要

The telecommunications is one of the prime support services needed for rapid growth and modernization of various sectors of the economy. One of the most critical preconditions for the success of these services is to be based on sound business models. Especially today, in the dawn of the networked economy, the concept of business model is not a theoretical tool but a prerequisite for success. However, despite the extensive use, and sometimes misuse, there is still some ambiguity concerning the exact meaning of this concept, which results in a diversity of definitions and a confusion in terminology. In theoretical part of this thesis new pattern of business model concept is developed on the basis of reviewing the existing literature concerning business models and other related concepts by different authors.
In the main part of this thesis business models of two telecommunications companies were explored using newly developed framework in theoretical part. Leading telecom operators of Taiwan and Mongolia were selected for this study. In a given industry we may see several competing firms with fundamentally different business models. Therefore the business models of the operators are examined in order to find out if there are any similar attributes in the business models which can be ground for their leadership. In the end, after examining the business models some common factors were discovered as well as viability of the business models are explained.

並列關鍵字

Business model ； telecommunications ； elements of business model ； network infrastructure ； key resources

參考文獻

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Taiwan Mobile, Financial Statements 2010, [Online],

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