The Impact of the Altermodern Art Current on Fashion Design in the East Asia Region

當代變異藝術對東亞地區服裝設計的影響

施文瑛(Wen-Ying Shih)

《藝術學報》 100期 (2017/04) Pp. 33-58

摘要

The Altermodern, art current subscribes to the logic that contemporary art has immersed itself into the global state of culture as creolization becomes the dominant creative force instead of the Postmodernist multiculturalism mindset. Artists no longer adhere to their cultural roots and instead become navigators connecting disparate culture localities as they interpret signs into new constellations of meanings in their art production. Delineations between high art and the applied arts are now nearly extinct as the realms of art and fashion are currently highly interconnected. The East Asia region currently represents a fresh form of hybrid modernity which can be explored by implementing the new art theory. The author attempts to investigate the influence deriving from Altermodern on fashion design, and how this may impact the conceptualization phase of fashion design. This approach may represent an alternative perspective contrasting the older Postmodernist ideology. The Interpretivist research methodology is employed in this study together with visual research methods including observation and semiotics analysis. A potentially strong connection is identified between the Altermodern sensibility and fashion design practice in the East Asia region. However, fashion design practice at least at present, seeks legitimization from the established fashion design centers located in Europe.

關鍵字

Altermodern art movement ； Postmodernism ； Fashion Design ； Visual Culture ； Cultural Hybridity

並列摘要

現今純藝術和應用藝術之間隔離幾乎消失，時尚和藝術因此具有高度的關聯性，後現代主義已經產生了對時尚和其他設計領域深遠的影響力，但，根據變異藝術潮流思想，後現代主義的重要性已漸消減。本文試圖探討變異藝術對時尚設計的影響，特別是在設計概念化階段所產生的影響，這種新的思維方式也許能夠提供一個與後現代主義不同的設計思考角度。此研究採用了闡釋學研究法，以及視覺研究方法，包括觀察法和符號學分析法。本研究結果證實了變異藝術與東亞流行時尚間具有密切的連結性，然而，時尚設計仍積極尋求在歐洲立足的正統性，至少在現今的時尚潮流下亦是。

並列關鍵字

變異藝術趨勢 ； 後現代主義 ； 時尚設計 ； 視覺文化 ； 文化混雜性

參考文獻

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