經濟發展中服務業人口消費型態

The Consumption Pattern of the Employees in the Service Sector in Taiwan

潘倩君(Chien-Chun Pan) ； 陳建勳(Chien-Hsun Chen)

《管理科學學報》 4卷2期 (1987/12) Pp. 193-204

https://doi.org/10.6504/JOMS.1987.04.02.08

摘要

本文的主要目的在探討日漸成長的服務業，其就業人口的消費型態以及消費型態對行銷策略的意義。
本文將服務業細分為四個行業，及商業、運輸業、金融業和個人服務業，並將其就業人口的消費支出細分為十二項，分別加以討論。四個行業各具特色，商業就業人數最多，消費支出比率最高；運輸業成長最為快速；金融業人口教育程度最高，所得也最高；個人服務業發展層面最廣。消費支出則以食品最為大宗，房地租次之，娛樂教育和文化服務居第三位。平均而言，服務業口每項支出比其他行業來的高，歸因於其教育高，所得高。推測其未來消費趨勢將隨著社會階層意識的覺醒，財富運用方式的影響，銷斐支出有顯著擴增的傾向。
企業界應配合此番演變，使產品與服務質量並重，在追求高質化、多元化的同時，能謀求提升消費者的生活水準，並能兼善社會大環境的品質。

並列摘要

Interest in the service sector is flourishing due to the rapid growth in economy of the Republic of China on Taiwan. The service sector is expected to play a dominant role during the later stages of economic development. The main purpose of this paper is to examine the consumption pattern of the employees in the service sector and is implications for marketing.
The characteristics of the employees in the service sector are having better education and higher income than the other sectors. Among the four segments in the service sector, the finance segment received the first place in education, income, and employment rate; the business segment had the largest number in population; the transportation segment gained the fastest growth rate; and the personal service segment covered the widest areas to serve.
It is recommended that consumer marketing for the service employees should be placed more emphasis on user image, quality enhancement, and product differentiation as well as on meeting their style and social status.