新產品開發特性與新產品開發管理機制相關之研究

Research on the Characteristics of the New Product Development and the Management Mechanisms of the New Product Development

伍家德(Chai-Te Wu)

《東海管理評論》 2卷1期 (2000/11) Pp. 95-118

https://doi.org/10.29724/TMR.200011.0006

摘要

雖然新產品對企業營業額、利潤及競爭優勢的貢獻很重要，但相對上，新產品的失敗率也相當高，因此，新產品開發的研究也引起相當廣泛的注意，並從各個層面去探討。本研究探討新產品開發的特性、新產品開發管理機制與新產品開發績效間的關係，透過個案訪談及對台灣區汽車零組件業與點子電機業進行實證調查，總共發出820份問卷，回收有效問卷122份。研究發現，新產品開發可根據其面臨的市場及技術環境不確定分成全面型、技術型及確定型三類新產品開發而高不確定性的全面型新產品開發較常使用專案經理管理、新產品發展委員會等高資訊處理能力的管理機制，此外，不同類型的新產品開發配合適當的管理機制（如全面型－跨功能專案管理、確定型－單一功能式）皆可能獲得滿意的新產品開發績效。

關鍵字

新產品開發 ； 管理機制 ； 新產品開發績效 ； 資訊處理

並列摘要

New products have been contributing greatly to firm's revenues, profits and competitive advantage. Yet new product's failure rate is relatively high, Hence, researchers have paid attention to the new product development process from every facet. This research empirically studied the impact of the characteristics of the new product development, the management mechanisms of the new product development on the new product development performance. 820 questionnaires were mailed to the firms of auto-parts and electronic industry, among the returned, 122 were effective. The research finds that the better the fit between the new product development type and the management mechanisms, the better new product development performance.

並列關鍵字

New Product Development ； Management Mechanisms ； New Product Development Performance ； Information Processing