買賣合作機制、企業策略與績效之關係研究－台灣資訊廠商之實證

An Empirical Study on Cooperation Mechanism, Business Strategy and Performance in Taiwan IT Manufactures

張保隆(Pao-Long Chang) ； 陳瑋玲(Wei-Ling Chen)

《東海管理評論》 5卷1期 (2003/07) Pp. 161-179

https://doi.org/10.29724/TMR.200307.0008

摘要

組織隨著技術專業化程度的提高與全球化市場的快速成長，個別企業在未來將強調互賴的「合作關係」。透過上下游廠商間之點作機制連結，將能提昇製造商整體經營績效，同時也利於買賣雙方提高彼此市場地位以及達成資源整合目的。再者，為因應快速環境的變化，廠商將訂定不同的企業策略，而在不同企業策略之下，買方重視合作機制的不同，勢必影響其績效表現。本研究以台灣資訊產業製造商為研究對象，深入瞭解製造商與供應商間之合作機制之內涵，並藉以分析在不同企業策略下的廠商，其所重視不同的合作機制對績效的影響。

關鍵字

買賣關係 ； 企業策略 ； 績效

並列摘要

Following the increasing specialization degree of core techniques and the rapid change of globalize market, the individual firms have to emphasize the interdependence relationship through the linkage of up/downstream partners to enhance the overall operation efficiency. In this way, it does not only benefit the market position of both sides, but also achieve the goal of resource synergies. Furthermore, facing the rapid change of market environment, the firms must adopt different business strategies. Under the different strategy, the cooperative mechanism adopted by buyer firms will apparently impact on their performance. This study attempts to understand the cooperation mechanism between manufactures and suppliers within Taiwan IT industry. Considering the business strategies, this study further analyzes the firm performance impacted by different cooperative mechanisms. The results obtained in this study will provide useful insights on the strategy management of buyer-supplier relationships to sustain firms’ competitive advantage.

並列關鍵字

buyer-supplier relationship ； business strategy ； performance

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