本文主要在研究高科技含量生物產業企業價值創造之影響因素,並以台灣之蝴蝶蘭產業為實證對象,應用Kaplan and Norton所提出來的策略管理工具-平衡計分卡(balanced scorecard),透過財務、顧客、內部流程、及學習與成長等四個構面,衡量知識密集與技術密集產業企業價值之適用性。台灣的蝴蝶蘭產業在近年來,由於生物科技的導入,已轉型為高科技產業,其經營管理典範亦隨之改變。加上台灣本身的優勢,種植面積大幅增加,外銷金額亦快速成長,帶來相當可觀的獲利與營收。因此,評估企業價值的決定因素具重要意義與參考價值。結果證實,生技產業企業價值決定因素,除了傳統的財務指標外,納入非財務性之指標,更能反映真實價值,並與產業發展趨勢較吻合。
The objective of this paper is to study the impact factors on business value of high tech No-industry, and taking phalaenopsis industry as empirical case in Taiwan. The paper applies the approach of Balanced Scorecard proposed by Kaplan and Norton to study the business value from the aspects of financial, customer, internal process and learning and growth. The phalaenopsis industry in Taiwan has greatly applied bio-tech into the process of production, management and marketing, hence that the industry has transformed from traditional business into high-tech one. Taking advantage of climate merits, the plant area, exportation value and profit of the industry have increased impressively in recent years. The empirical result has proved that the business value of phalaenopsis industry in Taiwan are determined both by financial and non-financial factors.