What is the ”Newness” of new media? Whether it is continuity or whether it is a breakup of traditional media. This paper begins with this curiosity and intents to examine what the ”newness” of new media. The paper attempts to investigate new characteristics including digitality and interactivity of digital media by applying the phenomenological concept of embodiment in order to comprehend the interrelationship between the body and visual imagery. Such embodied essence of new media causes the transition of aesthetics and then drives reconsideration toward the essence of technology. The paper eventually proclaims that we have to return to the materiality of new media while thinking about the newness of new media.