「幸福保衛戰」政策創新之研究

2013年1月7日，新北市政府透過政府部門與企業合作─新北市7-Eleven、全家、萊爾富及OK超商4超商，推出〈新北市幸福保衛站〉政策，該內容以急難救助之定義，對於新北市轄區內18歲以下學童提供主食及飲料實施救助；並在為期7天的試辦之後正式實施，截至目前的績效評估，就政策效應面向上，是個成功的政府與企業合作的跨域治理。本文的結論認為，案例當中，政府不是扮演主要執行角色，而是能發揮關鍵性的作用：以合理的政策創新，聯結產業經營的特性與社會資本的投入。從此案例當中也發現，企業本身客觀上並非全然是以表面上的資本獲利做為最大考量；每一種產業，如果能夠得到適當的政策配合，除了能提升企業體整題的直接與間接獲利，更能透過「產業特性－－政府社福政策」間的適度聯結與緊密結合，打破公私部門疆界的迷思。本文認為此案例中，顯示政策具有單元雙向功能啟示；「企業－政策」的夥伴關係的緊密結合，亦提供了政策引領產業跨越傳統創新上的新典範。

關鍵字

國家創新；疆界跨越；創新擴散；幸福保衛站；政策創新

並列摘要

January 7, 2013, New Taipei City Government launched the ”Happiness Safeguarding Station” through government departments and enterprises-New Taipei City 7-Eleven, Family, Hi-Life and OK convenience stores. The contents of aid for the new Taipei City area school under the 18 age Children and Youth in Families at High Risk to give the staple food and beverage bailout. After a period of seven days of the formal implementation of the pilot, the performance evaluation was a successful government and business boundary spanning cooperation.The author argues that the case in which the cooperation between government and enterprises played a key role. A reasonable policy innovation is investment in industrial management features coupled with social capital. From this case were also found. The business itself was not only entirely capital gains but also considerations objectively. If government can make the appropriate policies, in addition to enhance the direct and indirect profits. Through the ”the enterprises-government social welfare policy” link between moderate and close integration of private and public sector break the boundaries. This paper argues a bi-functional policies revelation. ”Business-Government” closely integrated partnership also provided policy across traditional industry leading innovative new model.