電子書製作與出版—以“圖文傳播天地數位內容開發及加值應用”爲例

本研究以「圖文傳播天地之數位內容開發及加值應用」為例，探討其將圖文傳播知識轉化為數位內容，製作電子書出版後，應用加值以及數位學習上的效益，且本著數位內容產值的成長趨勢，本研究認為投入製作圖文傳播知識之數位內容的電子書出版，是一契機。另外根據文獻探討發現目前國內外尚無圖文傳播專科教育之數位內容開發設計，因而承續國科會93年度數位內容產學合作研究計畫「電子書數位內容製作及出版之標準作業(NSC 93-2422-H-144-002-EC3)」成果之一「EP（Electronic-Print）同步」技術，以「攝影」、「設計」、「印刷」、「出版」、「管理」五大領域的圖文傳播知識，並具有「學習型、技能型、研究型」三大類型之內容為開發設計重點，將電子書與實體書之製作需要的檔案轉換工程，銜接起來，並透過文字、圖像（2D/3D繪圖、照片）、影音、動畫(2D/3D)等多媒體呈現形式，希望利用多元的呈現方式，使學習變得輕鬆有趣！本研究成果為國科會94年度數位內容產學合作研究計畫「圖文傳播天地數位內容開發及加值應用(NSC 94-2422-H- 144-004- EC3)」，為完成此電子書的開發，本研究以文件分析、田野調查二種方式為實證資料蒐集工具，並佐以專家深度訪談及諮詢委員會焦點團體座談的意見，並配合電子書內容規劃製作的步驟，整合開發成圖文傳播知識教育之數位內容與加值應用。為了讓此電子書能在電子商務上落實並與業界合作商討行銷策略之多元評估。研究團隊與合作廠商深入瞭解目前市面上之電子書編輯器的功能優劣、行銷手法、製作經費、數位版權管理(DRM)、電子書標準規格、閱讀軟體的國際化與普及度、行銷對象及未來市場發展性等，最後擬定完成多元及全面之行銷策略與建議，以供參考。本研究希望此電子書可變成數位學習教材的開發製作典範，並可依使用者所需，達到依需學習(Learning on Demand)、依需印刷(Print on Demand)、依需出版(Publish on Demand)及依需購買(Purchase on Demand)之效益，以落實圖文傳播科技與藝術的教育推廣。唯一比較可惜的是讀者無法在本文上看到完整的電子書呈現，若是讀者對此電子書有興趣，可透過電子郵件(t0308@mail.ntua.edu.tw)聯絡洽詢本文作者。

關鍵字

電子書；圖文傳播；數位出版；數位內容

並列摘要

The graphic communication art has played a vital role in the multimedia communications due to the highly impact of the digital developments in the communication arts. This study used ”The Production and Publish of Graphic Communication arts e-Book” as an example to demonstrate how to digitize graphic communications content and make the digital content into an e-book for publishing online. Its value-added applications in digital learning are obvious. Due to the digital content of Graphic Communication domain in the e-book form has not been designed and developed in Taiwan or other countries. This research was, therefore, to prepare digital content for the graphic communication arts and its related knowledge and skills in a multimedia e-book fashion. The project is actually a continuous study of the primary author's previous NSC-granted research ”The Establishment of Standard Operation Process in Digital Content Production and Publishing of E-books (NSC 93-2422-H-144-002-EC3).” The graphic communication curriculum in this e-book was composed by five domains of “Photography, Design, Printing, Publishing, and Printing Management”, and demonstrated using text, computer-generated images, scanned and hand-drawing graphs, photography, 2D/3D animations, audio, and videos. It is believed that this digital learning model will reach the purpose of outreach education in Graphic Communications by making the learning more interesting and effective. This study was also funded by National Science Council (NSC 93-2422-H-144-002-EC3) and was an academy-industry cooperation research project. To accomplish the rich and vivid contents, four research methods were used, including documentary analysis, field study, focus group meeting, and in-depth interviews of experts in the field of graphic communication arts. The e-book marketing strategy and distribution channel, e-book editor, reader downloading method, digital right management (DRM) technology, e-book standard and specifications, availability of e-Book readers were very carefully evaluated via the collaboration between this research team and the industry sector before selecting a particular e-book production and multi-dimensional marketing system. With the considerations of learning-on-demand, print-on-demand, publish-on-demand, and purchase-on-demand, this e-book is designed for users such as students, faculty, researchers, and industry workforce in the area of graphic communications arts to learn anytime and anywhere in a multimedia fashion through rich and vivid contents. If readers are interested in reading this complete e-book, which could be shown in this article, please contact the primary author via e-mail at t0308@mail.ntua.edu.tw.