全球觀賞魚市場需求逐年增加,臺灣擁有養殖歷史悠久、環境、技術與經驗上的優勢,探討臺灣觀賞魚產業的發展狀況有其必要性。本研究透過文獻回顧及業界訪談歸納,以SWOT分析法,研析臺灣觀賞魚產業發展之優劣勢,並提出對應措施。研究結果發現,目前臺灣觀賞魚產業間存在技術人才外移、業者規避關稅、水族市場定位模糊、外銷空運成本高、航線缺乏、以及業者缺乏種魚培育觀念等問題,導致產業資訊缺乏、相關產值統計欠缺標準、產業供應鏈不易整合、國際市場的拓展不易、以及生產魚種品質未規格化等現象。本文建議政府標準化相關產值計量單位、強化產業供應鏈的整合、提升休閒水族至寵物市場、改善航線與航運問題,輔導業者種魚之培育及保存、並積極拓展中國大陸市場等,以提升臺灣觀賞魚市場競爭力。
Ornamental fish markets have shown increasing demand. Taiwan has advantages in culturing environment, advanced technology and breeding experience which encourage the government to develope this industry. Thus, evaluating Taiwan ornamental fish industry's competitive advantage is necessary. This study applied literature review and industrial interviews, SWOT analysis is applied to examine Taiwan ornamental fish industry's advantages/disadvantages and make strategies. Empirical results we found problems such as professional technical and talents out flowing, industry avoiding taxes, aquarium market position vague, high cost of export transport, lack of airline and industry lack of species gene preserved. Result in lack of industry information, non-standard of related value, difficult to integrate the supply chain, difficult to develop international market and production quality is not normalized. We suggest government set standard on related output value, integrated the industry supply chain, upgrade aquarium market from leisure market to pet market, improve export transport problems and encourage operators to preserve and develop species genes of ornamental fish and exploring the China market. Increase ornamental fish competiveness in Taiwan actively.