The impact of high speed craft service on the passenger ferry market in Taiwan

臺灣高速客船營運對客運市場之影響

楊許虎(Hsu-Fu Yang) ； 鍾政棋(Cheng-Chi Chung)

《海洋文化學刊》 17期 (2015/04) Pp. 33-55

摘要

本文運用質量分析與深度訪談方式，在臺灣海峽本島與澎湖列島之間，使用高速客輪狀態下，對於現有渡輪公司、旅行社、港務公司及航空公司的優勢、弱勢、機會與威脅進行影響因素之綜合分析；並著重於旅客需求與行為、港埠設施、港口與城市間的交通接駁、天候因素等條件，對於高速船舶的操作、航次、航線規劃及商業模式的影響、相較於航空公司在客艙服務等方面的結構差異，希冀提出一個具體的建議，使用高速客船對於臺灣本島與澎湖列島是可行的交通運輸工具。本文採用現行已經航行於臺灣與福建省平潭綜合實驗區三年多的「海峽號」作為實證引述。

關鍵字

容量 ； 觀光 ； 高速船舶

並列摘要

The purpose of the study is to ascertain what the best transportation is accessible to passengers. This paper used the qualitative analysis approach and in-depth interviews to investigate different usages of high speed crafts from Taiwan to Penghu Islands. It synthesized composite priorities on strengths, weaknesses, opportunities, and threats (SWOT) for current ferry companies, travel agencies, port authorities, and airlines. It also focused on passenger demands and behaviors, port facilities, transportation and connections between ports and cities, weather effects for the high speed craft (HSC) operation, frequencies, route planning and its model type, the competition with the airline market, other attractive facilities for the cabin service and its analysis of the historical change as well as the structure differentiation. The researchers attempted to propose a practical suggestion to use the HSC as an appropriate transportation vehicle between Taiwan and Penghu Islands. This paper adopted the experience of Motor Vessel ＂Hai Xia Hao＂, which has already provided the service between Taichung/Taipei and Pingtan, Fujian Province, China for more than 3 years.

並列關鍵字

Capacity ； Tourism ； High Speed Craft

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