Subjects of this study were customers visiting Starbucks Coffee in Douliu city and the research objective was to discuss whether the experience module could act effectively in the coffee shop. In order to study the correlation among experience, experience value and satisfaction, the convenience sampling approach will be used as the key research method. Total 525 copies of questionnaires have been distributed, and 518 copies of valid questionnaires were returned. The return rate was 98%. SPSS22.0 were used to analyze the research data. The result shows impact of experience on experience value is significant. experience value significantly influence on satisfaction. experience value significantly effects satisfaction .