我國證券業歷經1997年亞洲金融風暴、2000年網路泡沫、2008年全球金融海嘯衝擊之下,紛紛面臨了市場發展緊縮之瓶頸。2010年1月16日大陸方面證券及期貨監督管理機構與台灣方面金融監督管理機構簽署之「海峽兩岸證券及期貨監督管理合作諒解備忘錄」(MOU),又於在2013年6月21日由海基會與海協會簽訂「服務貿易協議」,該協議內容包括證券,金融,保險,電子商務,印刷等多項服務業。為解決證券市場發展之瓶頸,台灣勢必要擴大國際市場規模,中國大陸是一個新崛起的大經濟體系,2012年,台灣對大陸的出口依存度已高達31.5%,不僅居世界各國之冠,而且也顯現兩岸之間的經貿關係愈來愈密切的事實。本文以兩岸目前證券市場概況,分析個別之優缺點,在簽訂「服務貿易協議」後,建議合作以獨資型態或合資型態,提供兩岸證券業未來之發展模式,以期盼透過平台運籌管理、資源整合及共同行銷方式達到最大綜效。
Taiwan securities industry after the Asian financial crisis in 1997, the Internet bubble in 2000, 2008, under the impact of the global financial crisis, have faced a bottleneck in the development of the market crunch. Mainland securities and futures regulatory institution with Taiwan Financial Supervisory bodies signed January 16, 2010, "Cross-Strait Securities and Futures Regulatory Cooperation Memorandum of Understanding" (MOU), and in the June 21, 2013 by the sea Foundation signed " Agreement on Trade in Services", the agreement includes securities, finance, insurance, e-commerce, printing and many other services. To solve the bottleneck of the development of the securities market, Taiwan is bound to expand the size of the international market, China is a newly minted largest economy in 2012, Taiwan's export dependence on the mainland have been as high as 31.5%, not only had the highest country in the world, and also showed increasing economic and trade relations between the two sides close facts. In this paper, current cross-strait securities market overview, analysis of the individual's strengths and weaknesses in the signing of the "Service Trade Agreement", the recommended type of wholly-owned or joint venture cooperation patterns, providing a model for future development of cross-strait securities industry to look forward to through the Logistics Management Platform, resource integration and joint marketing approach to achieve maximum synergy.