邁向一骨幹多載體的出版－EP同步個案研究

在數位時代的衝擊下，對於出版產業造成鉅大的衝擊，本研究配合數位媒體的來臨，跳脫傳統對出版的定義，以超越紙本的觀點詮釋出版，並重新定義出版的概念，認為出版可以多媒體形式並存，由創作端至產製端一步到位，並建置數位內容管理資料庫，運用「出版銀行」形式，隨時存提和應用，以更規準化的作業、更可交互替代的數位軟體，促使流程更為簡化。並以個案實作確立EP同步流程，進行出版之流程改造，進而提出「一骨幹多載體」之出版趨勢，為出版在數位時代中尋找可資創新之價值。最後，建議：配合數位浪潮，以更寬廣之視野看待出版，讓出版成為涵容傳播模式各元素之範式，由出版角度重新詮釋新的傳播理論。將出版向上延伸至創作端、企劃端，向下延伸至閱聽端和效果端，整合出版成為傳播媒體中最多元之價值鏈，並展開對文編的數位訓練、廣為開發數位內容管理系統、建置相互轉換的產製規準，以及改造人腦勝於電腦，以突破和創新當前出版之困境與趨勢。

關鍵字

一骨幹多載體； EP同步；數位內容管理資料庫；出版銀行

並列摘要

The impact of the digital era has caused numerous changes and created enormous challenges for the publishing industries. This study is an effort to look beyond the traditional definition of publication by books and paper, re-evaluate and redefine the macroscopic meaning of printing and publishing to better adapt and strive under the challenge of the digital era. Publication clearly becomes multimedia in format coexistent with each other; its production from the content creation to printing and publication streamlined into one process. It also utilizes Data Warehouse Management to search, find and apply necessary data and software in the data bank to regulate and standardize the process making it more efficient. A case study of EP synchronization in this report highlighted the process flow change for digital publication, pointed out the trend of moving toward the Single Source Multi- Carrier Publishing stage and trying to identify new values for the Publishing Industries facing the digital era. Several recommendations drawn from this study included: Re-evaluate publishing with a broader definition and prospective in order to adapt and strive under the digital wave. The paradigm of publishing should include all elements of communications so that a new Communication Theory could be derived from this more comprehensive scope of publishing viewpoint. Extend the scope of publishing upward to include Contend Creation and Production Planning as well as downward to include Audience and Effects Receiving, making Publishing the most diverse and valuable link in the Communication Media sector. Lastly, launch a series of digital culture training; develop a sound digital content management system, setup a well coordinated production regulation standards so that new innovations and breakthroughs can help bring publishing industries out of the current plight.

並列關鍵字

Single Source Multi-Carrier Publishing ； EP Synchronization ； Digital Content ； Data Warehouse Management

參考文獻

人間福報（2010）。雲端書櫃應運而生儲存空間超大。2010/11/29 讀取自http://www.merit-times.com.tw/NewsPage.aspx?unid=194828。2010/8/6。

Google Scholar

台北市政府文化局（2007）。漢聲雜誌社譽揚案- 漢聲巷。台北市政府文化局，2007/7/21。2010/11/29 讀取自http://www.culture.gov.tw/frontsite/cms/contenAction.do?method=viewContentDetail&iscancel=true&contentId=MjYwMg==