以眼球追蹤法探討旅遊雜誌封面注意力分布之研究

Exploring Eye-Tracking Methodology in Travel Magazine's Cover of Fixation

繆安琪(An-Chi Miao)

《中華印刷科技年報》 2012 (2012/06) Pp. 513-534

https://doi.org/10.30153/JCAGST.201206.0038

摘要

近年來由於國民所得水準提高，生活價值觀亦有所改變，使得國人在追求物質生活之餘，更有經濟能力追求精神生活，尤其是休閒活動已成為國民生活的一部分，對於休閒的需求跟著提昇，隨著政府開放週休二日和推行國民旅遊卡，國人養成了在週休二日出門遊玩的習慣，相對帶動國內旅遊市場的發展。週休二日政策實施帶動國內旅遊的蓬勃發展，從旅遊景點遊客人數增加能看出端倪，更有各種旅遊相關資訊書籍雜誌上市。並且相關雜誌研究有增加之趨勢，在台灣平面雜誌的議題討論多注重在性別研究、消費者行為、電子化問題、經營策略分析顯少針對旅遊雜誌做研究。因此，本研究旨在探討旅遊雜誌封面組成要素與最佳視覺效益。藉由實驗設計，找出旅遊雜誌封面編排方向、封面人物、刊名標準字之最佳組合模式。希望能提供相關業者具參考價值的封面。

關鍵字

旅遊雜誌 ； 眼球追蹤

並列摘要

Raise due to the capita income level in recent years. The living value also has a change, The making the people is after pursuing physical life. There is more an economic ability pursuing spiritual life, particularly is a recreational activity have already become a part that the citizen lives. Follow to promote to the need of recreation, because the government opens a week to rest on the second and promotes a citizen to travel card, the people developed to rest two habits for playing in the week. The development of market that is opposite to arouse a domestic tour, The week rests on the second policy implementation to arouse the booming development of domestic tour, the visitor's number increment can see clues and even have various tour related information book magazine becoming available in the market from the tourist attraction. And the related magazine research has the trend of increment. Pay attention to in the sex to study in the subjects discussions of Taiwanese flat surface magazine more, consumer behavior, electronical problem, conduct strategy analysis few aim at to travel a magazine to do a research.Therefore, this research aim at inquire into to travel magazine cover and constitute main factor with the best vision efficiency. By the experiment design, find out to travel magazine cover to arrange in order a direction, cover person and publish the best combination of a standard word. Hope to provide the related operator with the cover for hasing to make reference to value.

並列關鍵字

Travel Magazine ； Eye-Tracking