原住民愛情神話應用於香水設計之研究

Application of Aboriginal Love Myths to Perfume Design

黃麗文(Li-Wen Huang) ； 楊炫叡(Shiuan-Ruei Yang)

《中華印刷科技年報》 2015 (2015/06) Pp. 357-382

摘要

香水具有散發芳香、喚起情感以及聯想場域氛圍的功能，尚可成為呈現文化特徵與內涵體驗的媒介。因此，本研究透過時尚產業香水設計，詮釋原住民神話的文化特徵與神話情境氛圍，藉由開發文化香水創造出原住民神話之創新價值。本研究先就現有的原住民神話相關設計應用進行作法之探討，進而運用文化商品設計模式以「魯凱原住民神話－鬼湖之戀」為設計主體，藉由文本分析所歸納出之神話精神意涵為素材，透過直喻、隱喻、類比等設計手法，搭配精油的性格、心靈療效等特徵，將其轉換成香水香調之配方。另將田野調查取得圖騰、造形、材質等文化素材，轉換於香水瓶身之設計，開發出三款命名為「尊爵風範」、「永恆時刻」、「勇者無懼」之文創香水。而後以「文化價值」、「設計評價」、「經濟價值」、「造形意象」及「香氣意象」五大面向設計評量問卷評價實驗樣本，以了解其文化轉換之準確性。經統計分析整理出三點研究成果：1、開發三款瓶身造形與香氣兼具原住民文化意涵之香水；2、建立文化香水之設計模式；3、可依文化意涵設計不同香水香調與造形。除了創造原住民文創商品新形式，也藉由香水設計融入文化意涵之方式，提升商品文化性的價值。

關鍵字

原住民神話 ； 香水設計 ； 文化創意商品

並列摘要

Perfumes are featured with fragrances that can evoke feelings and create imaginative atmosphere. It can still present cultural characteristics and be the media of connotation experience. This study used the scent of fashion industry perfumes to interpret the cultural characteristics and atmosphere of aboriginal myths. With the development of the cultural perfume, it is expected to enhance the value of aboriginal myths. A text analysis was employed to collect cultural elements in aboriginal myths and legends. Field studies were conducted in aboriginal tribes to obtain the content of myths, totems, animals, plants and minerals, which were used as the design elements of perfumes. The design of perfumes and perfume bottles were based on the love story of Ghost Lake from The Rukai by exploring the cultural elements. Three creative perfumes named ＂Monarch＂, ＂Eternity＂ and ＂Courage＂ were developed, with the aim to promote the cultural value of aboriginal myths. This study focused on evaluation for design sample with ＂cultural value＂, ＂design evaluation＂, ＂economic value＂, ＂shape imagery＂ and ＂aroma imagery＂ fiveoriented design assessment questionnaire evaluation test samples to understand the accuracy of the conversion of their culture. After analyzing reliability and validity,and sorted out three results of research: 1.Develop three styles of bottle bodies to possess both style and aroma the perfume of aborigine's cultural import. 2.Build up the design mode of cultural perfume. 3.To design different perfume joss-stick to adjust according to cultural import and style. In addition to creating aborigine's text to create the merchandise new form, also integrate into the way of cultural import and promote the commercial culture value by the perfume design.

並列關鍵字

Aboriginal people ； myths ； perfume

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