臺灣獨立書店發展現況之初探

獨立書店不同於大家所熟悉的連鎖書店，如：誠品、金石堂等，有著統一的企業形象，相較於這些連鎖書店制度化的管理，獨立書店它的經營策略，就顯得較為自由、不受拘束，書店想要販售哪些書籍？想要舉辦什麼活動？想要塑造什麼樣的書店品牌風格？這是可以由經營人自行決定的。隨著時代的變遷，連鎖書店經營的成功、網路書店優惠的價格，衝擊了獨立書店，獨立書店一間一間歇業，然而在連鎖書店、網路書店的風暴席捲下，卻也有依然屹立不搖的獨立書店，挺拔地存活著，甚至經營得更好。本研究以獨立書店為對象，初步探究臺灣發展至今的書店概況，單靠賣書的利潤已無法支撐一間店的運作，所以書店在經營上做了許多調整，來應對大環境的變化，本研究不只可以了解現在出版界和書店的經營現況，更探索獨立書店在面臨種種不利它的環境因素下，如何創造自己的優勢，在出版業不景氣的現在，想藉此找出該領域未來能夠發展的方向及趨勢。

關鍵字

書店產業；書店；獨立書店；出版

並列摘要

The independent bookstore is different from the well-known chain bookstores, like Eslite, kingstone which have unified corporate image. Compared to the management of these chain bookstores, independent bookstore's business strategy is more freedom. What book the bookstore want to sell, what activities the bookstore want to hold, what kind of style the bookstore want to shape, which you can decide by the operator. By the change of times, the success of the chain bookstore business, the favorable price of the online bookstore are all impact the independent bookstore, making it out of business. However, when the chainstore and online store swept through the world, it also has independent bookstore upright survival, even better. In this study, the independent bookstore as the object, we initially explore the Taiwan's bookstore development. The profit of the book selling can't support the operation of the shop, so the bookstore does a lot of adjustment to cope with the changes of the environment. This study can not only understand the situation of the current publishing industry and bookstore, but also to explore how does the independent bookstore create their own advantages to face various of adverse environment. Now, in the depression of the publishing industry, we want to find out the direction the trends for future.