閱讀行為之相關研究分析與初探

Research Analysis and Preliminary Exploration of Reading Behavior

諾命．帖楠(Nomin Tengan)

《中華印刷科技年報》 2020 (2020/06) Pp. 317-327

摘要

在網路與資訊發達的時代，閱讀方式已有相當多的選擇，新的數位內容不斷增加，閱讀文本不再只限於紙本。聯合國於2009年12月召開氣候變遷會議，為了節能減碳的議題，電子書可減少紙張的消耗。因此，電子書相關類股上漲，成為「哥本哈根概念股」之一，並在短短數年間，電子書市場開始日漸增長。根據遠見雜誌與誠品書店研究中心合作，進行「2017閱讀大調查」，讀者對閱讀的定義，有近80%的讀者均認為紙本閱讀最接近閱讀的定義，然而，有67%的讀者同意看網路文章也是一種閱讀行為；46%的人認為社群媒體的資訊也是一種閱讀行為。由此可知，透過網路文章及社群媒體，讀者開始接納數位化的閱讀。美國亞馬遜公司也在2019年5月正式開放「繁體中文電子書」的分類，並收錄了兩萬四千多本的繁體中文電子書，消費者可透過美國區帳戶進行購買。本研究探討對於多元化的數位內容增加後，如何影響閱讀行為？且對於數位閱讀行為的發展與轉變為何？試圖瞭解閱讀行為之狀況，並透過文獻分析，蒐集及整理出各項閱讀調查報告及學術相關研究探討中，分析及整理出相關影響因素，整理後提出論點並加以論述，最後提出結論，提供後續探討閱讀行為之研究給予建議做參考。

關鍵字

閱讀行為 ； 閱讀動機

並列摘要

In the era of network and information development, there are quite a few choices of reading methods, new digital content is increasing, such as: e-books, e-magazines, e-newspapers, etc. reading text is no longer limited to paper. In December 2009, United Nations holds climate change conference. E-books reduce paper consumption in order to save energy and reduce carbon. And in just a few years, the e-book market is beginning to grow. Conducted the 2017 Reading Survey in collaboration with Vision Magazine and The Eslite Bookstore Research Center. Nearly 80% of people of reading think paper reading is the closest definition to reading. However, 67% of people agree that reading online articles is also a reading behavior. 46% said social media messages were also a reading act. As a result, people begin to receive digital reading. Amazon.com Inc. also officially opened its ＂Chinese Traditional e-book＂ category in May 2019. More than 24,000 Chinese Traditional e-books are included, which consumers can purchase through their U.S. accounts. This study explores the related research of reading behavior. Through literature analysis, collect and organize various reading reports and academic-related research. Previously, much of the reading behavior focused on students' reading behavior, education, network and social media. After analysis, conclusions and suggestions are put forward.

並列關鍵字

Reading Behavior ； Reading Motivation

參考文獻

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