應用仿生設計之資訊產品偏好度與形態意象研究

A Study on the Preference and form Image of Information Products that Applied Bionic Design Technique

許言(Yen Hsu) ； 張文智(Wen-Chih Chang) ； 曾殷詩(In-S Tseng)

《人因工程學刊》 8卷1期 (2006/10) Pp. 17-24

https://doi.org/10.6273/JES.2006.8(1).03

摘要

應用仿生設計之資訊產品有很多，但這些產品是否爲消費者接受並進一步購買，是很值得探討的。本研究收集1980-2003年間共150個仿生設計產品爲樣本，並詢問受測者對樣本的偏好度、可聯想仿生程度、具象程度及欲購買程度。由較受偏好的樣本及較欲購買的樣本中，找出仿生設計之特徵，可以看出採用何者仿生手法所設計出的產品最令人喜愛與想擁有。另外，再詢問這些較受喜好的樣本刺激物所給人之意象。結果發現給予人們最多的感覺形容詞分別是趣味的、未來的、高雅的、輕巧的和親切的。給人最多的形態形容詞爲簡潔的、幾何的、有機的、流暢的、對比的和明亮的。應用仿生設計時應注意產品予人的趣味性，但在造形的處理上，應朝向簡潔、輕巧感。

關鍵字

仿生設計 ； 產品設計 ； 資訊產品

並列摘要

Many information products have applied the bionic design technique. However, whether these products are preferred and purchased by consumers is not yet known. Out of 150 products from 1980 to 2003 were collected to serve as the experimental material. Subjects were asked to fill in a questionnaire in which their preferences towards the stimuli, the degree they analogy the stimuli to the image of the certain bionic objects, the concrete extent of the stimuli, and how much they would like to purchase the products were surveyed. Moreover, from the stimuli that were preferred more and likely to be purchased by the subjects, the features of bionic design were extracted. Therefore, specific bionic design techniques used to create the bionic design product that were preferred more and likely to be purchased were identified. Furthermore, subjects were interviewed to examine the images of the stimuli that were preferred more from the previous survey. The result of the interview showed that the terms ”entertaining”, ”futuristic”, ”elegant”, ”compact”, and ”user-friendly” arc the most frequently used to describe the image of the bionic design products they prefer more. As far as the product form is concerned, the terms ”simple”, ”geometric”, ”organic”, ”smooth”, ”contrast”, and ”bright” are the most commonly used.

並列關鍵字

Bionic design ； product design ； information product