國內運動行銷公司發展分析之探討

An Investigation of the Development and Analysis of Sports Marketing Companies in Taiwan

盧煥升(Huan-Sheng Lu) ； 王思尹(Szu-Yin Wang)

《運動傳播學刊》 1期 (2008/08) Pp. 8-15

https://doi.org/10.29595/ZHWHGX.200808.0003

摘要

現今運動行鎖公司太多為企業舉辦各項活動，或是為量身打造專屬活動企劃，其專業之能力往往獲得公司組織之青睞，而對同樣舉辦各項活動賽事之國內運動組織而言，運動行銷公司之成功經驗與專業能力，彷彿無法從其中窺探，有鑑於此，本研究欲探討圈內運動行銷公司之發展現狀，整理國內運動行銷公司之專業與功能，乞求得知運動行銷公司之成功條件與發展因素，提供於圈內各運動組織學習與參考。

關鍵字

運動行銷公司 ； 專業能力

並列摘要

Recent, sport marketing companies has held various activities for enterprises, or tailored for the exclusive event planning that their professional, often gave affirmatively from enterprises. Face sport marketing Company's successful experience and professional ability and similarly held various activities of domestic sport organizations, which seemed unable to spying. Such, this research wants to development and course of sport marketing companies and arrangement of sport marketing Company's professional function. Understand that the sport marketing company's successful with conditions that development to provision of all domestic sports organizations in the study and reference.

並列關鍵字

sport marketing company ； professional ability